Key regions: Netherlands, Germany, United States, Japan, Australia
The Enterprise Performance Management Software market in North America has been experiencing steady growth in recent years.
Customer preferences: Customers in North America are increasingly looking for enterprise performance management software solutions that are user-friendly, scalable, and customizable to their specific business needs. They also want software that can integrate with other systems and provide real-time data analytics and reporting.
Trends in the market: One major trend in the North American Enterprise Performance Management Software market is the shift towards cloud-based solutions. This is due to the many benefits that cloud-based software offers, including lower costs, greater flexibility, and easier scalability. Another trend is the increasing use of artificial intelligence and machine learning technologies to enhance the software's capabilities and improve decision-making.
Local special circumstances: North America is a highly competitive market, with many established players and new entrants vying for market share. This has led to a focus on innovation and differentiation, with companies looking to offer unique features and capabilities to stand out from the competition.
Underlying macroeconomic factors: The North American market is being driven by a number of macroeconomic factors, including a growing economy, increasing adoption of digital technologies, and a focus on data-driven decision-making. Additionally, the COVID-19 pandemic has accelerated the adoption of enterprise performance management software, as companies look for ways to manage their operations remotely and make more informed decisions in a rapidly changing business environment.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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