Enterprise Software - France

France

Revenue in the Enterprise Software market is projected to reach US$7.09bn in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of US$2.10bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.55%, resulting in a market volume of US$8.47bn by 2028.
The average Spend per Employee in the Enterprise Software market is projected to reach US$232.40 in 2024.
In global comparison, most revenue will be generated in the United States (US$147.60bn in 2024).

Key regions: Germany, United States, Canada, Netherlands, France

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Analyst Opinion

The Enterprise Software market in France has been experiencing steady growth in recent years.

Customer preferences: French companies tend to prioritize software solutions that offer flexibility and customizability to meet their specific business needs. This has led to a growing demand for cloud-based enterprise software, which allows for easy integration with existing systems and can be tailored to meet the unique requirements of each organization. Additionally, there is a growing interest in software solutions that can help businesses improve their data management and analysis capabilities, as well as those that can enhance collaboration and communication among teams.

Trends in the market: One of the key trends in the Enterprise Software market in France is the increasing adoption of Software-as-a-Service (SaaS) solutions. This is driven by the need for greater flexibility and scalability, as well as the desire to reduce IT costs and simplify software management. Another trend is the growing importance of data analytics and artificial intelligence (AI) in enterprise software, as companies look for ways to gain insights from their data and improve decision-making. Finally, there is a growing interest in software solutions that can help businesses improve their cybersecurity and protect against cyber threats.

Local special circumstances: France has a large and diverse business landscape, with a mix of small and medium-sized enterprises (SMEs) and large multinational corporations. This has created a demand for enterprise software solutions that can be tailored to meet the specific needs of each organization, while also providing the scalability and flexibility required to support growth and expansion. Additionally, there is a strong focus on data privacy and security in France, which has led to a growing demand for software solutions that can help businesses protect sensitive data and comply with regulatory requirements.

Underlying macroeconomic factors: The Enterprise Software market in France is being driven by several underlying macroeconomic factors, including a growing economy, a highly skilled workforce, and a strong focus on innovation and technological advancement. Additionally, the French government has implemented several initiatives to support the growth of the digital economy, including tax incentives for research and development, and funding for startups and SMEs. These factors are expected to continue driving growth in the Enterprise Software market in France in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.