Productivity Software - Hungary

Hungary

Revenue in the Productivity Software market is projected to reach US$104.90m in 2024.
Office Software dominates the market with a projected market volume of US$38.74m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.00%, resulting in a market volume of US$122.70m by 2028.
In global comparison, most revenue will be generated in the United States (US$40,000.00m in 2024).

Key regions: South Korea, Netherlands, United States, Canada, United Kingdom

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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Market

Region

Region comparison

Currency

Analyst Opinion

Productivity software has become an essential tool for businesses and individuals to improve their efficiency and streamline their work processes. Hungary, located in Central Europe, has been experiencing a steady growth in the productivity software market in recent years.

Customer preferences: Hungarian customers have shown a growing interest in productivity software solutions that offer collaboration and communication features. This is due to the increasing popularity of remote work and the need for virtual communication and teamwork. Additionally, customers in Hungary prefer software solutions that are user-friendly and customizable to their specific needs.

Trends in the market: One of the significant trends in the productivity software market in Hungary is the increasing demand for cloud-based solutions. This trend is driven by the need for accessibility and flexibility, as cloud-based solutions allow users to access their work from anywhere and on any device. Another trend is the integration of artificial intelligence (AI) and machine learning (ML) into productivity software solutions. This integration enables software to automate repetitive tasks and provide intelligent insights to users, ultimately improving their productivity.

Local special circumstances: Hungary has a growing startup ecosystem, and this has contributed to the development of the productivity software market. Startups in Hungary are creating innovative solutions that cater to the specific needs of Hungarian customers. Additionally, the government of Hungary has implemented policies to support the growth of the technology sector, including the productivity software market.

Underlying macroeconomic factors: The Hungarian economy has been growing steadily in recent years, and this has had a positive impact on the productivity software market. The growth of the economy has led to an increase in the number of businesses and individuals looking for productivity software solutions to improve their efficiency and productivity. Additionally, Hungary's location in Central Europe has made it an attractive market for international software companies looking to expand their operations in the region.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.