Opinion of consumers on explicit permission for using data 2018, by type of data
This graph shows the results of a survey about the opinion of consumer on explicit permission for using data in selected countries in 2018, by type of data. According to data, 32 percent of respondents affirmed that their primary retailer always took their explicit permission before storing or using their data regarding the shopping basket details like brands or product category. For health-related information, only 17 percent of consumers stated that the the retailer explicitly asked for consent to use or to store the data.
