Opinion of consumers on explicit permission for using data 2018, by type of data

Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of data

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Source

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Release date

May 2018

Region

Worldwide

Survey time period

January to February 2018

Number of respondents

6,120 respondents

Age group

18 years and older

Method of interview

Face-to-face interview

Supplementary notes

The distribution of consumers' countries is the following: USA (21%), UK (10%), Germany (10%), India (10%), Netherlands (10%), Italy (10%), Spain (10%), France (10%) and Sweden (10%).

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