Mobile apps are software applications designed to run on smartphones, tablets and other mobile devices. They are typically available through app stores which are operated by the owners of the mobile operating system. By 2020, mobile apps are forecast to generate around 189 billion U.S. dollars in revenues via app stores and in-app advertising. Some of the most popular operating system-native stores are Apple's App Store, Google Play, as well as Windows Phone Store and BlackBerry App World. As of March 2017, there were 2.8 million available apps at Google Play Store and 2.2 million apps available in the Apple’s App Store, the two leading app stores in the world.
Many of the most popular mobile properties are mainly accessed via mobile apps instead of mobile browsers. Popular examples are mobile social networking apps, led by Facebook with over 1.1 billion monthly active mobile-only users. Facebook is the smartphone app with the highest audience reach in the United States, as the social networking app was accessed by nearly 80 percent of the mobile audience in the country. Facebook Messenger has the second highest reach in the country, while YouTube ranked third. Some of the everyday activities Americans use Facebook for include discovering new interests, expressing their creativity and relaxing.
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