Instagram accounts with the most followers worldwide as of September 2018 (in millions)

Instagram accounts with the most followers worldwide 2018 This statistic presents a ranking of the most popular Instagram accounts as of September 2018, sorted by the highest numbers of followers. Singer Selena Gomez was the most-followed person on the photo sharing app platform with more than 143 million followers.
Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. As of June 2018, the cross-platform app reported more than 1 billion monthly active users. Currently, there are almost 105 million Instagram users in the United States and experts project this figure to surpass 130 million users in 2022.

Instagram audiences are predominantly young – recent U.S. data states that half of Instagram users are aged 34 years or younger. Spring 2018 data reveals that Instagram is also one of the second-most important social networks of teenage internet users and one of the most-visited social networks among teenagers in the United States.

Brands are keen to reach Instagram audiences as users of the social network show high engagement rates with the displayed content. As of December 2017, the most popular fashion brand on Instagram, Nike, had over 69 million followers on the social network. Other popular fashion brands were Victoria's Secret, Nike Football, and H&M.
Show more
Loading statistic...
Number of followers in millions
Instagram251
Selena Gomez143
Cristiano Ronaldo141
Ariana Grande129
Beyoncé117
Kim Kardashian117
Dwayne Johnson / The Rock115
Kylie Jenner115
Taylor Swift111
Justin Bieber102
Number of followers in millions
Instagram251
Selena Gomez143
Cristiano Ronaldo141
Ariana Grande129
Beyoncé117
Kim Kardashian117
Dwayne Johnson / The Rock115
Kylie Jenner115
Taylor Swift111
Justin Bieber102
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic presents a ranking of the most popular Instagram accounts as of September 2018, sorted by the highest numbers of followers. Singer Selena Gomez was the most-followed person on the photo sharing app platform with more than 143 million followers.
Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. As of June 2018, the cross-platform app reported more than 1 billion monthly active users. Currently, there are almost 105 million Instagram users in the United States and experts project this figure to surpass 130 million users in 2022.

Instagram audiences are predominantly young – recent U.S. data states that half of Instagram users are aged 34 years or younger. Spring 2018 data reveals that Instagram is also one of the second-most important social networks of teenage internet users and one of the most-visited social networks among teenagers in the United States.

Brands are keen to reach Instagram audiences as users of the social network show high engagement rates with the displayed content. As of December 2017, the most popular fashion brand on Instagram, Nike, had over 69 million followers on the social network. Other popular fashion brands were Victoria's Secret, Nike Football, and H&M.
Show more
Release date
September 2018
Region
Worldwide
Survey time period
September 2018

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Instagram

All Information
in one Presentation

Instagram

Everything On "Instagram" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "User-generated content"

  • Overview
The most important statistics
  • Video
  • Photos and selfies
  • Online reviews
  • Advertising and marketing
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News