Instagram accounts with the most followers worldwide 2020

Footballer Cristiano Ronaldo heads the ranking of the most popular Instagram accounts. He is the most-followed person on the photo sharing app platform with almost 198 million followers. Instagram's own account was ranked first with almost 327.4 million followers.

Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. As of June 2018, the cross-platform app reported more than 1 billion monthly active users. Currently, there are almost 105 million Instagram users in the United States and experts project this figure to surpass 130 million users in 2022.

Instagram audiences are predominantly young – recent U.S. data states that half of Instagram users are aged 34 years or younger. Spring 2018 data reveals that Instagram is also one of the second-most important social networks of teenage internet users and one of the most-visited social networks among teenagers in the United States.

Brands are keen to reach Instagram audiences as users of the social network show high engagement rates with the displayed content. Sports content such as NBA and NFL, as well as sporting sites Bleacher Report and Barstool sports have highly engaged audiences on the platform and it is not uncommon for athletes to generate additional income with social media advertising. Unsurprisingly, Ronaldo ranks first again, as the average media value of one of his Instagram posts is 735,386 U.S. dollars.

Instagram accounts with the most followers worldwide as of January 2020

Number of followers in millions
Cristiano Ronaldo197.68
Ariana Grande171.5
Dwayne Johnson (The Rock)168.19
Selena Gomez165.73
Kylie Jenner157.69
Kim Kardashian West156.99
Leo Messi140.78
Neymar Jr.131.51
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Release date

January 2020



Survey time period

January 2020

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