Instagram accounts with the most followers worldwide as of September 2016 (in millions)

This statistic presents a ranking of the most popular Instagram accounts as of September 2016, sorted by the highest numbers of followers. Singer Selena Gomez was the most-followed person on the photo sharing app platform with more than 99 million followers.


Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. As of 2015, Instagram’s global membership reach was 30 percent among internet users worldwide. As of June 2016, the cross-platform app reported more than 500 million monthly active users. Currently, there are more than 77.6 million Instagram users in the United States and experts project this figure to surpass 111 million users in 2019.

Instagram audiences are predominantly young – recent U.S. data states that half of Instagram users are aged 34 years or younger. Fall 2015 data reveals that Instagram is also the preferred social network of teenage internet users and one of the most-visited social networks among teenagers in the United States.

Brands are keen to reach Instagram audiences as users of the social network show high engagement rates with the displayed content. As of July 2015, Nike had close to 19 million followers on the social network. Other popular fashion brands were Adidas Originals and luxury brand Louis Vuitton.

Show more
Download this statistic as XLS, PNG and PDF?
Basic Account
  • Access to basic statistics (approx. 7%)
  • Common download functions
Premium Account
$49per month*
  • All the advantages of the Basic Account
  • Instant access to all statistics
  • Download as XLS, PNG and PDF
 Number of followers in millions
@instagram 189.32
@selenagomez 99.51
@taylorswift 91.17
@beyonce 84.88
@arianagrande 84.39
@kimkardashian 82.98
@justinbieber 77.87
@cristiano 77.22
@kyliejenner 74.96
@therock 66.38
Source information for logged in users only.
Show our solutions
Everything you need to know about...
Instagram - Statista Dossier
  • Great time-saver
  • All relevant statistics included

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
Complete Market report about...
Social sharing - Statista Dossier
  • All the facts in one convenient package
  • Detailed information

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
Easy compilation of market analyses
User-generated content - Statista Dossier
  • Complete market overview
  • Save time on your research

Special offer: Buy a Premium Account now and this Dossier is free.

Get free dossier
Everything you need to know about...
Mobile social media - Statista Dossier
  • Great time-saver
  • All relevant statistics included

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
Complete Market report about...
Social networks - Statista Dossier
  • All the facts in one convenient package
  • Detailed information

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
You may also be interested in...
Show more
Digital Markets
Recent Statistics
Recommended studies and dossiers

Find the proper statistic fast and easy: