This statistic presents a ranking of the most popular Instagram accounts as of September 2016, sorted by the highest numbers of followers. Singer Selena Gomez was the most-followed person on the photo sharing app platform with more than 99 million followers.
Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. As of 2015, Instagram’s global membership reach was 30 percent among internet users worldwide. As of June 2016, the cross-platform app reported more than 500 million monthly active users. Currently, there are more than 77.6 million Instagram users in the United States and experts project this figure to surpass 111 million users in 2019.
Instagram audiences are predominantly young – recent U.S. data states that half of Instagram users are aged 34 years or younger. Fall 2015 data reveals that Instagram is also the preferred social network of teenage internet users and one of the most-visited social networks among teenagers in the United States.
Brands are keen to reach Instagram audiences as users of the social network show high engagement rates with the displayed content. As of July 2015, Nike had close to 19 million followers on the social network. Other popular fashion brands were Adidas Originals and luxury brand Louis Vuitton.