Social media usage worldwide - Statista Dossier

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Facts and statistics about global social network usage

This dossier presents insights and statistics on social networks whilst highlighting market leader Facebook's revelance in the field. The paper also features user figures of the most popular social networks worldwide, selected user metrics in global markets as well as information on user behavior, mobile usage and second screen usage.

Table of contents

  • 1. Overview
    • Number of global social network users 2010-2020

    • Social network users in selected countries in 2016 and 2021

    • Social media: global penetration rate 2016, by region

    • Social media: active usage penetration in selected countries 2017

    • Net worth of the richest social media entrepreneurs 2016

    • U.S. social traffic share 2015, by industry

  • 2. Leading websites
    • Global social networks ranked by number of users 2017

    • Daily active users of Snapchat 2014-2016

    • Number of active WeChat messenger accounts 2010-2016

    • Number of monthly active WhatsApp users as of 2013-2017

    • LINE: number of monthly active users 2014-2016

    • Facebook Messenger: number of monthly active users 2014-2016

    • Number of monthly active Instagram users 2013-2016

    • Instagram accounts with the most followers worldwide 2016

    • Vine accounts with the most followers worldwide 2017

    • LinkedIn: unique visiting members 2012-2016

  • 3. Usage
    • Media usage in an online minute 2016

    • Social media: daily usage in selected countries as 4th quarter 2015

    • Daily social media usage worldwide 2012-2016

    • Weekly social media usage in selected countries 2016

    • Monthly social media user engagement worldwide 2015, by region

    • Content sharing: leading social networks worldwide 2016

    • Social media usage during everyday activity planning by U.S. users 2015

    • Social media: most tweeted TV programs 2015

    • Twitter: online buzz of U.S. tv series 2015-2016

    • U.S. youth Snapchat users following celebrities on social media 2016

    • U.S. most commonly regretted posts on social media 2015

  • 4. Facebook
    • Facebook: annual revenue and net income 2007-2016

    • Countries with the most Facebook users as of May 2016

    • Facebook: number of daily active users worldwide 2011-2016

    • Facebook: number of monthly active users worldwide 2008-2016

    • Facebook: most popular user activities 2016

    • Facebook: frequency of posting personal photos or videos in the U.S. 2016, by age

  • 5. Twitter
    • Global Twitter revenue 2010-2016

    • Annual net income of Twitter 2010-2016

    • Leading Twitter markets worldwide 2016

    • Twitter accounts with the most followers worldwide 2016

    • Twitter: number of worldwide users 2014-2020

    • Twitter: number of monthly active users 2010-2016

    • Twitter: number of monthly active U.S. users 2010-2016

    • Twitter: number of monthly active international users 2010-2016

    • Twitter: global usage frequency 2015

  • 6. US users
    • Share of U.S. social media minutes 2015, by platform

    • Unique visitors to leading social networks in the U.S. 2015

    • U.S. market share of leading social media websites 2016

    • Reach of social media used by U.S. teens and young adults 2016

    • United States: number of social network users 2015-2021

    • Number of U.S. social network users 2015, by age

    • Share of U.S. population with a social network profile 2008-2016

    • U.S. Millennials without social media accounts 2015

  • 7. Mobile social
    • Global mobile social penetration rate 2017, by region

    • Mobile share of U.S. social media visits 2014-2015

    • Active mobile social media penetration in Asian countries 2017

    • Most popular social media apps in the U.S. 2016, by audience

    • Annual U.S. smartphone user photo and video sharing volume 2015

    • U.S. social media app time distribution 2016, by hour

  • 8. Social media marketing and advertising
    • Social ad spend worldwide 2014-2016

    • Global share of businesses using social media marketing 2011-2016

    • Social media marketing adoption among SMEs in the U.S. 2016, by type

    • Benefits of social media marketing worldwide 2016

    • U.S. social commerce reach 2016, by platform

    • Top platforms to engage with brand content among U.S. women 2016

    • Content categories of U.S. publishers on social media 2016

    • Most-followed media publishers on social media in the U.S. 2016

    • Most-followed apparel brands on Twitter 2017

    • Most popular brands on Instagram 2017, by followers

    • Most popular Facebook fan pages 2017

    • Facebook: number of fans of popular apparel brands 2016

    • Most popular product brands on Facebook 2017

    • Most popular soccer players on Facebook 2016

  • Language: English
  • Released: August 2016
  • Source(s): Statista
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