Social media usage worldwide

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Statista dossier about global social network usage

This dossier presents insights and statistics on social networks whilst highlighting market leader Facebook's relevance in the field. The paper also features user figures of the most popular social networks worldwide, selected user metrics in global markets as well as information on user behavior, mobile usage and social media marketing.

Table of contents

  • 1. Overview

    • Worldwide digital population as of January 2020

    • Number of global social network users 2010-2021

    • Global social network penetration 2014-2021

    • Social network users in selected countries in 2018 and 2023

    • Social media: global penetration rate 2020, by region

    • Number of worldwide social media users 2019, by region

    • Social media: active usage penetration in selected countries 2020

    • Active social media penetration in European countries 2019

    • Global mobile social penetration rate 2019, by region

    • Active mobile social media penetration in the Americas 2019

    • Active mobile social media penetration in selected Asia-Pacific countries 2019

    • Net worth of the richest social media entrepreneurs 2019

  • 2. Leading social media

    • Global social networks ranked by number of users 2020

    • Most popular social networks worldwide 2019, by reach

    • Leading iPhone social networking apps worldwide 2019, by downloads

    • Leading iPhone social networking apps worldwide 2019, by revenue

    • Leading Android communication apps worldwide 2019, by downloads

    • Leading Android communication apps worldwide 2019, by revenue

    • Number of monthly active Instagram users 2013-2018

    • Daily active users of Instagram Stories 2019

    • Number of monthly active WhatsApp users as of 2013-2017

    • Daily active users of WhatsApp Status 2019

    • Number of active WeChat messenger accounts Q2 2011-Q3 2019

    • Daily active users of Snapchat 2014-2019

  • 3. Usage

    • Media usage in an online minute 2019

    • Social media: global daily usage 2019, by region

    • Social media: daily usage in selected countries 2018

    • Leading mobile-first online activities worldwide 2019

    • Mobile social network penetration in selected markets 2019

    • Global daily access rate of selected social networks 2018

    • Daily social media usage worldwide 2012-2018

    • Global social media account ownership from 2013 to 2018

    • Leading social media usage reasons worldwide 2018

    • Social media as a news source worldwide 2019

    • Online protection strategies of global internet users 2019

    • Global consumer willingness to pay social media providers for data protection 2018

  • 4. Influence

    • Adults in favor of closing social media temporarily during crises 2019, by country

    • Adults in favor of a temporary social media ban during massive terrorist attack 2019

    • Adults who trust the government to shut down social media in crises 2019, by country

    • Trust in social media companies to ensure factual content in crises 2019, by country

    • Adults who oppose social media shutdowns during crises 2019, by country

    • Adults opposed to social media bans and agree that people can identify fake news 2019

    • Adults who question the effectiveness of social media bans 2019, by country

    • Global impact of social media on daily life 2019

    • Global influence of social media on polarization in politics 2019, by country

    • Global influence of social media on accountability in government 2019, by country

  • 5. Facebook

    • Countries with the most Facebook users 2020

    • Countries with biggest Facebook reach 2020

    • Facebook: number of monthly active users worldwide 2008-2019

    • Facebook: number of daily active users worldwide 2011-2019

    • Facebook access penetration 2020, by device

    • Most popular Facebook fan pages 2019

    • Share of top 100 stories on Facebook worldwide 2019, by genre

  • 6. Twitter

    • Countries with the most Twitter users 2020

    • Twitter: number of monetizable daily active international users 2017-2019

    • Twitter accounts with the most followers worldwide 2019

    • Leading Twitter accounts worldwide 2019, by number of interactions

    • Twitter: most popular tweets as of June 2019

    • Most visible brands on Twitter worldwide 2018

    • Global Twitter mentions of leading brands 2019, by type

  • 7. Instagram

    • Number of Instagram business profiles 2016-2017

    • Daily active users of Instagram Stories 2019

    • Fastest-growing English-language influencers on Instagram 2020

    • Instagram accounts with the most followers worldwide 2020

    • Most hashtagged cities on Instagram worldwide 2017

    • Most popular beauty and fashion influencers on Instagram worldwide 2019

    • Most popular food influencers on Instagram worldwide 2019

    • Most popular travel influencers on Instagram worldwide 2019

    • Most popular wildlife photographers on Instagram worldwide 2019

    • Most popular brands on Instagram 2017, by followers

    • Instagram: number of brand sponsored influencer posts 2016-2020

    • Share of reported brand posts on Instagram 2017

  • 8. Social media marketing and advertising

    • Social media platforms used by marketers worldwide 2019

    • Benefits of social media marketing worldwide 2019

    • Social media ads CTR worldwide Q2 2018 - Q3 2019

    • Social media ads CPM worldwide Q2 2018 - Q3 2019

    • Online or social media advertising targeting effectiveness as of January 2019

    • Engagement share of voice of U.S. brands 2018, by industry

    • Leading brands in Instagram influencer marketing worldwide in 2018, by earned media

    • Future use of social media among marketers worldwide by platform 2019

  • 9. Data requests

    • Google user data requests from federal agencies and governments H1 2019, by country

    • Government requests for content removal from Google H1 2019

    • Google user data requests by U.S. federal authorities 2010-2019

    • Facebook: user data requests from federal agencies & governments H1 2019, by country

    • Facebook user data requests by U.S. federal authorities 2013-2019

    • Twitter: user data requests from federal agencies and governments H1 2019

    • Twitter: total number of data removal requests as of H1 2019

    • Twitter: data removal requests from countries and institutions H1 2019

    • Snapchat user data requests by U.S. federal authorities 2014-2019

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