Social media usage worldwide

Social media usage worldwide
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Statista Dossier about global social network usage

Table of contents

    • Worldwide digital population July 2022

    • Number of global social network users 2018-2027

    • Global social network penetration 2018-2027

    • Social media revenue of selected companies 2021

    • Social network users in selected countries in 2022 and 2027

    • Distribution of global social media users 2022, by region

    • Social media: global penetration rate 2022, by region

    • Number of worldwide social media users 2022, by region

    • Social media: active usage penetration in selected countries and territories 2022

    • Global social networks ranked by number of users 2022

    • Most downloaded social media apps worldwide 2021

    • Most popular social networks worldwide 2021, by reach

    • Leading iPhone social media apps worldwide 2022, by downloads

    • Leading iPhone social media apps worldwide 2022, by revenue

    • Leading Android communication apps worldwide 2022, by downloads

    • Leading Android communication apps worldwide 2022, by revenue

    • Leading social media usage reasons worldwide 2021

    • Average daily time spent on social media worldwide 2012-2022

    • Global users daily time on social media apps 2020-2021, by gender

    • Global users daily time on social media apps 2020-2021, by age group

    • Media usage in an online minute 2022

    • Social media as a news source worldwide 2022

    • Global number of Facebook users 2018-2027, by region

    • Countries with the most Facebook users 2022

    • Countries with biggest Facebook reach 2022

    • Facebook access penetration 2022, by device

    • Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022

    • Facebook: number of daily active users worldwide 2011-2022

    • Most popular Facebook fan pages 2022

    • Facebook user engagement of leading publishers 2022

    • Facebook brand post engagement 2021, by vertical

    • Countries with biggest Instagram reach 2022

    • Number of monthly active Instagram users 2013-2021

    • Instagram: distribution of global audiences 2022, by age group

    • Instagram: distribution of global audiences 2022, by age and gender

    • Instagram accounts with the most followers worldwide 2022

    • Instagram: favorite types of posts for global users 2022

    • Instagram: most popular posts as of 2022

    • TikTok: distribution of global audiences 2022, by gender

    • TikTok: distribution of global audiences 2022, by age and gender

    • Average weekly time spent on TikTok worldwide 2021

    • Global TikTok iOS MAU 2019-2022

    • Global TikTok iOS DAU 2019-2022

    • Global TikTok Android MAU 2019-2022

    • Global TikTok Android DAU 2019-2022

    • TikTok first-time installs per quarter 2016-2021

    • TikTok annual installs 2017-2021

    • Most popular TikTok users worldwide 2022

    • Digital Market Outlook: largest social media ad markets worldwide 2022

    • Social network ad spending per user worldwide 2017-2025

    • Social media platforms used by marketers worldwide 2022

    • Benefits of social media marketing worldwide 2022

    • Future use of social media among marketers worldwide 2022, by platform

    • Organic vs. paid social media used by B2C marketers worldwide 2021

    • Organic vs. paid social media used by B2B marketers worldwide 2021

    • Social media platforms with highest ROI worldwide 2021

    • Social media platforms with highest ROI for B2B marketers worldwide 2021

    • Most effective social media platforms for B2B marketers worldwide 2020-2021

    • Facebook: user data requests from federal agencies & governments H2 2021, by country

    • Facebook: user data requests by U.S. federal authorities 2013-2021

    • Twitter: user data requests from federal agencies and governments H2 2021

    • Twitter: total number of data removal requests as of H1 2021

    • Twitter: data removal requests from countries and institutions H2 2021

    • Snapchat: user data requests by U.S. federal authorities 2014-2021

    • TikTok: account removed 2020-2022, by reason

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