Social media usage worldwide

Social network users in selected countries in 2022 and 2027

Distribution of global social media users 2022, by region

Social media: global penetration rate 2022, by region

Number of worldwide social media users 2022, by region

Social media: active usage penetration in selected countries and territories 2022

Global social networks ranked by number of users 2022

Most downloaded social media apps worldwide 2021

Most popular social networks worldwide 2021, by reach

Leading iPhone social media apps worldwide 2022, by downloads

Leading iPhone social media apps worldwide 2022, by revenue

Leading Android communication apps worldwide 2022, by downloads

Leading Android communication apps worldwide 2022, by revenue

Leading social media usage reasons worldwide 2021

Daily social media usage worldwide 2012-2022

Global users daily time on social media apps 2020-2021, by gender

Global users daily time on social media apps 2020-2021, by age group

Media usage in an online minute 2021

Social media as a news source worldwide 2022

Global number of Facebook users 2018-2027, by region

Countries with the most Facebook users 2022

Countries with biggest Facebook reach 2022

Facebook access penetration 2022, by device

Facebook: number of monthly active users worldwide 2008-2022

Facebook: number of daily active users worldwide 2011-2022

Most popular Facebook fan pages 2022

Facebook user engagement of leading publishers 2022

Facebook brand post engagement 2021, by vertical

Countries with biggest Instagram reach 2022

Number of monthly active Instagram users 2013-2021

Instagram: distribution of global audiences 2022, by age group

Instagram: distribution of global audiences 2022, by age and gender

Instagram accounts with the most followers worldwide 2022

Instagram: favorite types of posts for global users 2022

Instagram: most popular posts as of 2022

TikTok: distribution of global audiences 2022, by gender

TikTok: distribution of global audiences 2022, by age and gender

Average weekly time spent on TikTok worldwide 2021

Global TikTok iOS MAU 2019-2022

Global TikTok iOS DAU 2019-2022

Global TikTok Android MAU 2019-2022

Global TikTok Android DAU 2019-2022

TikTok first-time installs per quarter 2016-2021

TikTok annual installs 2017-2021

Most popular TikTok users worldwide 2022

Digital Market Outlook: largest social media ad markets worldwide 2022

Social network ad spending per user worldwide 2017-2025

Social media platforms used by marketers worldwide 2021

Benefits of social media marketing worldwide 2021

Future use of social media among marketers worldwide 2021, by platform

Organic vs. paid social media used by B2C marketers worldwide 2021

Organic vs. paid social media used by B2B marketers worldwide 2021

Social media platforms with highest ROI worldwide 2021

Social media platforms with highest ROI for B2B marketers worldwide 2021

Most effective social media platforms for B2B marketers worldwide 2020-2021

Facebook: user data requests from federal agencies & governments H2 2021, by country

Facebook: user data requests by U.S. federal authorities 2013-2021

Twitter: user data requests from federal agencies and governments H2 2021

Twitter: total number of data removal requests as of H1 2021

Twitter: data removal requests from countries and institutions H2 2021

Snapchat: user data requests by U.S. federal authorities 2014-2021

TikTok: account removed 2020-2022, by reason