Social media usage worldwide

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Statista dossier about global social network usage

This dossier presents insights and statistics on social networks whilst highlighting market leader Facebook's relevance in the field. The paper also features user figures of the most popular social networks worldwide, selected user metrics in global markets as well as information on user behavior, mobile usage and social media marketing.

Table of contents

  • 1. Overview

    • Worldwide digital population as of January 2021

    • Number of global social network users 2017-2025

    • Global social network penetration 2017-2025

    • Social network users in selected countries in 2020 and 2025

    • Distribution of global social media users 2020, by region

    • Social media: global penetration rate 2021, by region

    • Number of worldwide social media users 2020, by region

    • Social media: active usage penetration in selected countries 2021

    • Global mobile social penetration rate 2019, by region

    • Active mobile social media penetration in the Americas 2021

    • Active mobile social media penetration in APAC 2019, by country

    • Net worth of the richest social media entrepreneurs 2021

  • 2. Leading social media

    • Global social networks ranked by number of users 2021

    • Most popular social networks worldwide 2020, by reach

    • Leading iPhone social networking apps worldwide 2021, by downloads

    • Leading iPhone social networking apps worldwide 2021, by revenue

    • Leading Android communication apps worldwide 2021, by downloads

    • Leading Android communication apps worldwide 2021, by revenue

    • Number of monthly active Instagram users 2013-2018

    • Daily active users of Instagram Stories 2019

    • Number of monthly active WhatsApp users as of 2013-2020

    • Number of active WeChat messenger accounts Q2 2011-Q1 2021

    • Daily active users of Snapchat 2014-2021

    • Global TikTok Android DAU 2017-2021

    • Global TikTok iOS DAU 2017-2021

  • 3. Usage

    • Media usage in an online minute 2020

    • Social media: global daily usage 2019, by region

    • Leading mobile-first online activities worldwide 2019

    • Mobile social network penetration in selected markets 2019

    • Global daily access rate of selected social networks 2018

    • Daily social media usage worldwide 2012-2020

    • Social media as a news source worldwide 2020

    • Online protection strategies of global internet users 2019

  • 4. Influence

    • Adults in favor of closing social media temporarily during crises 2019, by country

    • Adults in favor of a temporary social media ban during massive terrorist attack 2019

    • Adults who trust the government to shut down social media in crises 2019, by country

    • Trust in social media companies to ensure factual content in crises 2019, by country

    • Adults who oppose social media shutdowns during crises 2019, by country

    • Adults opposed to social media bans and agree that people can identify fake news 2019

    • Adults who question the effectiveness of social media bans 2019, by country

    • Global impact of social media on daily life 2019

    • Global influence of social media on polarization in politics 2019, by country

    • Global influence of social media on accountability in government 2019, by country

  • 5. Facebook

    • Countries with the most Facebook users 2021

    • Countries with biggest Facebook reach 2021

    • Global number of Facebook users 2017-2025, by region

    • Facebook: number of monthly active users worldwide 2008-2021

    • Facebook: number of daily active users worldwide 2011-2021

    • Facebook access penetration 2021, by device

    • Most popular Facebook fan pages 2021

    • Facebook user engagement of leading publishers 2020

    • Facebook brand post engagement 2019, by vertical

    • Share of top 100 stories on Facebook worldwide 2019, by genre

  • 6. Twitter

    • Countries with the most Twitter users 2021

    • Twitter: number of monetizable daily active international users 2017-2021

    • Twitter accounts with the most followers worldwide 2021

    • Twitter: most popular tweets as of July 2020

    • Most popular influential Twitter users in 2020

    • Global Twitter mentions of leading brands 2019, by type

  • 7. Instagram

    • Number of Instagram business profiles 2016-2017

    • Daily active users of Instagram Stories 2019

    • Fastest-growing English-language influencers on Instagram 2020

    • Instagram accounts with the most followers worldwide 2021

    • Most popular beauty and fashion influencers on Instagram worldwide 2020

    • Most popular food influencers on Instagram worldwide 2020

    • Most popular travel influencers on Instagram worldwide 2020

    • Most popular wildlife photographers on Instagram worldwide 2020

    • Instagram: number of brand sponsored influencer posts 2016-2020

  • 8. Social media marketing and advertising

    • Social media platforms used by marketers worldwide 2020

    • Benefits of social media marketing worldwide 2020

    • Social media ads CTR worldwide Q2 2018 - Q2 2020

    • Social media ads CPM worldwide Q2 2018 - Q2 2020

    • Online or social media advertising targeting effectiveness as of January 2019

    • Engagement share of voice of U.S. brands 2019, by industry

    • Future use of social media among marketers worldwide by platform 2020

  • 9. Data requests

    • Google user data requests from federal agencies and governments H1 2020, by country

    • Government requests for content removal from Google H1 2020

    • Google user data requests by U.S. federal authorities 2010-2020

    • Facebook: user data requests from federal agencies & governments H1 2020, by country

    • Facebook user data requests by U.S. federal authorities 2013-2020

    • Twitter: user data requests from federal agencies and governments H1 2020

    • Twitter: total number of data removal requests as of H1 2020

    • Twitter: data removal requests from countries and institutions H1 2020

    • Snapchat user data requests by U.S. federal authorities 2014-2020

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