Social media usage worldwide
- Detailed references
- Editorially prepared
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Statista dossier about global social network usage
Table of contents
- 1. Overview
Worldwide digital population as of January 2020
Number of global social network users 2010-2021
Global social network penetration 2014-2021
Social network users in selected countries in 2018 and 2023
Social media: global penetration rate 2020, by region
Number of worldwide social media users 2019, by region
Social media: active usage penetration in selected countries 2020
Active social media penetration in European countries 2019
Global mobile social penetration rate 2019, by region
Active mobile social media penetration in the Americas 2019
Active mobile social media penetration in selected Asia-Pacific countries 2019
Net worth of the richest social media entrepreneurs 2019
- 2. Leading social media
Global social networks ranked by number of users 2020
Most popular social networks worldwide 2019, by reach
Leading iPhone social networking apps worldwide 2019, by downloads
Leading iPhone social networking apps worldwide 2019, by revenue
Leading Android communication apps worldwide 2019, by downloads
Leading Android communication apps worldwide 2019, by revenue
Number of monthly active Instagram users 2013-2018
Daily active users of Instagram Stories 2019
Number of monthly active WhatsApp users as of 2013-2017
Daily active users of WhatsApp Status 2019
Number of active WeChat messenger accounts Q2 2011-Q3 2019
Daily active users of Snapchat 2014-2019
- 3. Usage
Media usage in an online minute 2019
Social media: global daily usage 2019, by region
Social media: daily usage in selected countries 2018
Leading mobile-first online activities worldwide 2019
Mobile social network penetration in selected markets 2019
Global daily access rate of selected social networks 2018
Daily social media usage worldwide 2012-2018
Global social media account ownership from 2013 to 2018
Leading social media usage reasons worldwide 2018
Social media as a news source worldwide 2019
Online protection strategies of global internet users 2019
Global consumer willingness to pay social media providers for data protection 2018
- 4. Influence
Adults in favor of closing social media temporarily during crises 2019, by country
Adults in favor of a temporary social media ban during massive terrorist attack 2019
Adults who trust the government to shut down social media in crises 2019, by country
Trust in social media companies to ensure factual content in crises 2019, by country
Adults who oppose social media shutdowns during crises 2019, by country
Adults opposed to social media bans and agree that people can identify fake news 2019
Adults who question the effectiveness of social media bans 2019, by country
Global impact of social media on daily life 2019
Global influence of social media on polarization in politics 2019, by country
Global influence of social media on accountability in government 2019, by country
- 5. Facebook
Countries with the most Facebook users 2020
Countries with biggest Facebook reach 2020
Facebook: number of monthly active users worldwide 2008-2019
Facebook: number of daily active users worldwide 2011-2019
Facebook access penetration 2020, by device
Most popular Facebook fan pages 2019
Share of top 100 stories on Facebook worldwide 2019, by genre
- 6. Twitter
Countries with the most Twitter users 2020
Twitter: number of monetizable daily active international users 2017-2019
Twitter accounts with the most followers worldwide 2019
Leading Twitter accounts worldwide 2019, by number of interactions
Twitter: most popular tweets as of June 2019
Most visible brands on Twitter worldwide 2018
Global Twitter mentions of leading brands 2019, by type
- 7. Instagram
Number of Instagram business profiles 2016-2017
Daily active users of Instagram Stories 2019
Fastest-growing English-language influencers on Instagram 2020
Instagram accounts with the most followers worldwide 2020
Most hashtagged cities on Instagram worldwide 2017
Most popular beauty and fashion influencers on Instagram worldwide 2019
Most popular food influencers on Instagram worldwide 2019
Most popular travel influencers on Instagram worldwide 2019
Most popular wildlife photographers on Instagram worldwide 2019
Most popular brands on Instagram 2017, by followers
Instagram: number of brand sponsored influencer posts 2016-2020
Share of reported brand posts on Instagram 2017
- 8. Social media marketing and advertising
Social media platforms used by marketers worldwide 2019
Benefits of social media marketing worldwide 2019
Social media ads CTR worldwide Q2 2018 - Q3 2019
Social media ads CPM worldwide Q2 2018 - Q3 2019
Online or social media advertising targeting effectiveness as of January 2019
Engagement share of voice of U.S. brands 2018, by industry
Leading brands in Instagram influencer marketing worldwide in 2018, by earned media
Future use of social media among marketers worldwide by platform 2019
- 9. Data requests
Google user data requests from federal agencies and governments H1 2019, by country
Government requests for content removal from Google H1 2019
Google user data requests by U.S. federal authorities 2010-2019
Facebook: user data requests from federal agencies & governments H1 2019, by country
Facebook user data requests by U.S. federal authorities 2013-2019
Twitter: user data requests from federal agencies and governments H1 2019
Twitter: total number of data removal requests as of H1 2019
Twitter: data removal requests from countries and institutions H1 2019
Snapchat user data requests by U.S. federal authorities 2014-2019
companies trust
Statista
- Social media usage in the United Kingdom (UK)Social media usage in the United Kingdom (UK)
- Mobile social media usage worldwideMobile social media usage worldwide
- South Korea social media usageSouth Korea social media usage
- Mobile social media usage in the United StatesMobile social media usage in the United States
- Social media usage in Latin AmericaSocial media usage in Latin America
- Social media usage in SpainSocial media usage in Spain
- Social media usage in ColombiaSocial media usage in Colombia
- Social media usage in MexicoSocial media usage in Mexico
- Social media usage in BrazilSocial media usage in Brazil
- Social media in SingaporeSocial media in Singapore
- Online recruiting and social mediaOnline recruiting and social media
- Social media usage in the CaribbeanSocial media usage in the Caribbean
- Social media usage in the United StatesSocial media usage in the United States
- Social media usage in PolandSocial media usage in Poland
- Social media marketingSocial media marketing
- Social media usage in the NordicsSocial media usage in the Nordics
- Social media in the NetherlandsSocial media in the Netherlands
- Social media in BelgiumSocial media in Belgium
- Social media influencers in FranceSocial media influencers in France
- Women's usage of social media and e-commerce in the United Kingdom (UK)Women's usage of social media and e-commerce in the United Kingdom (UK)
- Brands on social mediaBrands on social media
- Social media advertising in the NetherlandsSocial media advertising in the Netherlands
- Social media usage in IndiaSocial media usage in India
- Social media usage in ItalySocial media usage in Italy
- Social media usage of companies in ItalySocial media usage of companies in Italy
- Social media usage in SpainSocial media usage in Spain
- SnapchatSnapchat
- Digital marketing in DenmarkDigital marketing in Denmark
- Mexico: user share of leading mobile social networks 2019Mexico: user share of leading mobile social networks 2019
- Leading social networks by share of visits in the UK as of January 2020Leading social networks by share of visits in the UK as of January 2020
- U.S. market share of leading social media websites 2019U.S. market share of leading social media websites 2019
- Global social networks ranked by number of users 2019Global social networks ranked by number of users 2019
- Most popular social networks in Denmark 2020, by market shareMost popular social networks in Denmark 2020, by market share
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