Social media usage worldwide

Statistics report about global social network usage

Social media usage worldwide

This report presents global insights and statistics on social networks paying specific attention to market leaders Facebook, Instagram, and TikTok. The report also has a regional overview of social media usage, social media marketing and advertising, and contains a spotlight chapter on social media subscriptions.

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Table of contents

Overview

4
  • Basic Statistic Worldwide digital population 2023
  • Premium Statistic Number of global social network users 2017-2027
  • Premium Statistic Global social network penetration 2019-2028
  • Premium Statistic Social media revenue of selected companies 2022

Regional overview

5
  • Basic Statistic Social network users in selected countries in 2022 and 2027
  • Basic Statistic Distribution of global social media users 2022, by region
  • Premium Statistic Social media: global penetration rate 2023, by region
  • Basic Statistic Number of worldwide social media users 2023, by region
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2023

Leading social media

6
  • Basic Statistic Global social networks ranked by number of users 2023
  • Premium Statistic Most downloaded social media apps worldwide 2022
  • Premium Statistic Leading iPhone social media apps worldwide 2023, by downloads
  • Premium Statistic Leading iPhone social media apps worldwide 2022, by revenue
  • Premium Statistic Leading Android communication apps worldwide 2022, by downloads
  • Premium Statistic Leading Android communication apps worldwide 2022, by revenue

Usage

4
  • Premium Statistic Leading social media usage reasons worldwide 2022
  • Premium Statistic Average daily time spent on social media worldwide 2012-2023
  • Basic Statistic Media usage in an online minute 2022
  • Premium Statistic Social media as a news outlet worldwide 2023

Facebook

8
  • Premium Statistic Facebook users worldwide 2017-2027
  • Basic Statistic Countries with the most Facebook users 2023
  • Basic Statistic Countries with biggest Facebook reach 2023
  • Basic Statistic Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
  • Basic Statistic Facebook: number of daily active users worldwide 2011-2023
  • Basic Statistic Most popular Facebook fan pages globally 2023
  • Premium Statistic Facebook user engagement of leading U.S. and UK publishers 2023
  • Premium Statistic Facebook brand post engagement 2022, by vertical

Instagram

6
  • Premium Statistic Countries with biggest Instagram reach 2023
  • Basic Statistic Instagram: distribution of global audiences 2023, by age group
  • Basic Statistic Instagram: distribution of global audiences 2023, by age and gender
  • Basic Statistic Instagram accounts with the most followers worldwide 2023
  • Basic Statistic Instagram: favorite types of posts for global users 2023
  • Basic Statistic Instagram: most popular posts as of 2022

TikTok

8
  • Basic Statistic TikTok global quarterly downloads 2018-2023
  • Premium Statistic Countries with the most TikTok users 2023
  • Premium Statistic TikTok: distribution of global audiences 2023 by gender
  • Premium Statistic TikTok: distribution of global audiences 2023, by age and gender
  • Premium Statistic Most popular TikTok users worldwide 2023
  • Basic Statistic Most liked TikTok videos of all time 2023
  • Premium Statistic Fastest growing global TikTok accounts 2022, by follower growth
  • Premium Statistic TikTok leading hashtags worldwide 2023, by post views

Data requests

5
  • Basic Statistic Global Facebook user data requests from federal agencies & governments 2013-2022
  • Basic Statistic Facebook user data requests from federal agencies & governments H2 2022, by country
  • Basic Statistic U.S. Facebook data requests from government agencies 2013-2022
  • Basic Statistic Snapchat: user data requests by U.S. federal authorities 2014-2022
  • Basic Statistic TikTok: account removed 2020-2023, by reason

Social media marketing and advertising

10
  • Premium Forecast Largest social media advertising markets worldwide 2022
  • Premium Statistic Social network ad spending per user worldwide 2017-2027
  • Premium Statistic Social media platforms used by marketers worldwide 2023
  • Premium Statistic Benefits of social media marketing worldwide 2023
  • Premium Statistic Future use of social media among marketers worldwide 2023, by platform
  • Premium Statistic Organic vs. paid social media used by B2C marketers worldwide 2021
  • Premium Statistic Social media types used by B2B marketers worldwide 2022
  • Premium Statistic Social media platforms with highest ROI worldwide 2022
  • Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2023
  • Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022

Spotlight: Social media subscriptions

4
  • Basic Statistic Global social media subscriptions comparison 2023
  • Premium Statistic X/Twitter Premium subscriber count 2023
  • Premium Statistic Snapchat: global subscription users 2023
  • Basic Statistic U.S. Facebook and Instagram signup interest in Meta Verified 2023, by age group
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FURTHER REPORTS

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  • Social media usage in Colombia
  • Social media usage in Mexico
  • Social media usage in Peru
  • Social media usage in Chile
  • Social media usage in Argentina
  • Social media usage in the United States
  • Social media advertising and marketing worldwide
  • Social media usage in the Nordics
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