Social media usage worldwide

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Statista dossier about global social network usage

This dossier presents insights and statistics on social networks whilst highlighting market leader Facebook's relevance in the field. The paper also features user figures of the most popular social networks worldwide, selected user metrics in global markets as well as information on user behavior, mobile usage and social media marketing.

1. Overview
- Number of global social network users 2010-2021
- Global social network penetration 2014-2021
- Social network users in selected countries in 2018 and 2023
- Social media: global penetration rate 2019, by region
- Regional distribution of social network users worldwide 2017
- Social media: active usage penetration in selected countries 2019
- Global mobile social penetration rate 2019, by region
- Active mobile social media penetration in the Americas 2019
- Active mobile social media penetration in selected Asia-Pacific countries 2019
- Active mobile social media penetration in MENA countries 2017
- Net worth of the richest social media entrepreneurs 2019
2. Leading social media
- Global social networks ranked by number of users 2019
- Most popular social networks worldwide 2018, by reach
- Active online reach of selected social networks 2017, by country
- Leading iPhone social networking apps worldwide 2019, by downloads
- Leading iPhone social networking apps worldwide 2019, by revenue
- Leading Android communication apps worldwide 2019, by downloads
- Leading Android communication apps worldwide 2019, by revenue
- Facebook Messenger: number of monthly active users 2014-2017
- Number of monthly active WhatsApp users as of 2013-2017
- Number of active WeChat messenger accounts Q1 2012-Q1 2019
- Number of monthly active Instagram users 2013-2018
- Daily active users of Snapchat 2014-2019
3. Usage
- Media usage in an online minute 2019
- Leading mobile-first activities in Q2 2017
- Daily social media usage worldwide 2012-2018
- Global social media account ownership from 2013 to 2017
- Weekly social media usage in selected countries 2017
- Leading social media usage reasons worldwide 2017
- Global social video penetration 2015-2017
- Daily social media usage by global social video users 2017, by age group
- Harassment of women on selected websites and social media platforms 2017
- Actions taken by women experiencing cyber bullying 2017
- Social media as a news source worldwide 2018
4. Facebook
- Countries with the most Facebook users 2019
- Facebook: number of monthly active users worldwide 2008-2019
- Facebook: number of daily active users worldwide 2011-2019
- Facebook reactions on top shared content 2017
- Leading check-in locations on Facebook in summer 2017
- Most popular news publishers on Facebook Live 2017
- Most popular Facebook fan pages 2019
- Most popular product brands on Facebook 2019
- Facebook: number of fans of popular apparel brands 2019
- Most popular football players on Facebook 2019
5. Twitter
- Countries with the most Twitter users 2019
- Twitter accounts with the most followers worldwide 2019
- Twitter: number of worldwide users 2014-2020
- Twitter: number of monthly active users 2010-2019
- Twitter: number of monthly active U.S. users 2010-2019
- Twitter: number of monthly active international users 2010-2019
- Most-followed apparel brands on Twitter 2018
6. Instagram
- Number of Instagram business profiles 2016-2017
- Daily active users of Instagram Stories 2019
- Fastest-growing English-language influencers on Instagram 2018
- Instagram accounts with the most followers worldwide 2019
- Most hashtagged cities on Instagram worldwide 2017
- Most popular beauty and fashion influencers on Instagram worldwide 2019
- Most popular food influencers on Instagram worldwide 2019
- Most popular travel influencers on Instagram worldwide 2019
- Most popular wildlife photographers on Instagram worldwide 2018
- Most popular brands on Instagram 2017, by followers
- Instagram: number of brand sponsored influencer posts 2016-2020
- Share of reported brand posts on Instagram 2017
7. Social media marketing and advertising
- Social media platforms used by marketers worldwide 2019
- Benefits of social media marketing worldwide 2019
- Time spent using social media marketing worldwide 2018
- Social media ads CTR worldwide Q1 2017 - Q1 2019
- Social media ads CPM worldwide Q1 2017 - Q1 2019
- Social media ads CPC worldwide Q1 2017 - Q1 2018
- Global social users who discover brands via selected sources 2018, by user type
- U.S. social commerce reach 2017, by platform
- Engagement share of voice of U.S. brands 2018, by industry
- Customer service effectiveness on social media in U.S. and worldwide 2017
8. Data requests
- Google user data requests from federal agencies and governments H2 2018, by country
- Government requests for content removal from Google H1 2018
- Google user data requests by U.S. federal authorities 2010-2018
- Facebook: user data requests from federal agencies & governments H2 2018, by country
- Facebook user data requests by U.S. federal authorities 2013-2018
- Twitter: user data requests from federal agencies and governments H1 2018
- Twitter: total number of data removal requests as of H1 2018
- Twitter: data removal requests from countries and institutions H1 2018
- Snapchat user data requests by U.S. federal authorities 2014-2018

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Social media usage worldwide

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