Social media usage worldwide

The Statista dossier
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Statista dossier about global social network usage

This dossier presents insights and statistics on social networks whilst highlighting market leader Facebook's relevance in the field. The paper also features user figures of the most popular social networks worldwide, selected user metrics in global markets as well as information on user behavior, mobile usage and social media marketing.

Table of contents

  • 1. Overview
    • Number of global social network users 2010-2021

    • Global social network penetration 2014-2021

    • Social network users in selected countries in 2017 and 2022

    • Social media: global penetration rate 2018, by region

    • Regional distribution of social network users worldwide 2017

    • Social media: active usage penetration in selected countries 2018

    • Global mobile social penetration rate 2018, by region

    • Active mobile social media penetration in the Americas 2018

    • Active mobile social media penetration in Asian countries 2017

    • Active mobile social media penetration in MENA countries 2017

    • Net worth of the richest social media entrepreneurs 2018

  • 2. Leading social media
    • Global social networks ranked by number of users 2018

    • Most popular social networks worldwide 2018, by reach

    • Active online reach of selected social networks 2017, by country

    • Leading iPhone social networking apps worldwide 2018, by downloads

    • Leading iPhone social networking apps worldwide 2018, by revenue

    • Leading Android communication apps worldwide 2018, by downloads

    • Leading Android communication apps worldwide 2018, by revenue

    • Facebook Messenger: number of monthly active users 2014-2017

    • Number of monthly active WhatsApp users as of 2013-2017

    • Number of active WeChat messenger accounts 2011-2018

    • Number of monthly active Instagram users 2013-2018

    • Daily active users of Snapchat 2014-2018

  • 3. Usage
    • Media usage in an online minute 2018

    • Leading mobile-first activities in Q2 2017

    • Daily social media usage worldwide 2012-2017

    • Global social media account ownership from 2013 to 2017

    • Weekly social media usage in selected countries 2017

    • Leading social media usage reasons worldwide 2017

    • Global social video penetration 2015-2017

    • Daily social media usage by global social video users 2017, by age group

    • Harassment of women on selected websites and social media platforms 2017

    • Actions taken by women experiencing cyber bullying 2017

    • Social media as a news source worldwide 2018

  • 4. Facebook
    • Countries with the most Facebook users as of January 2018

    • Facebook: number of monthly active users worldwide 2008-2018

    • Facebook: number of daily active users worldwide 2011-2018

    • Facebook reactions on top shared content 2017

    • Leading check-in locations on Facebook in summer 2017

    • Most popular news publishers on Facebook Live 2017

    • Most popular Facebook fan pages 2018

    • Most popular product brands on Facebook 2018

    • Facebook: number of fans of popular apparel brands 2018

    • Most popular football players on Facebook 2018

  • 5. Twitter
    • Countries with the most Twitter users as of October 2018

    • Twitter accounts with the most followers worldwide 2018

    • Twitter: number of worldwide users 2014-2020

    • Twitter: number of monthly active users 2010-2018

    • Twitter: number of monthly active U.S. users 2010-2018

    • Twitter: number of monthly active international users 2010-2018

    • Most-followed apparel brands on Twitter 2018

  • 6. Instagram
    • Number of Instagram business profiles 2016-2017

    • Daily active users of Instagram Stories 2018

    • Fastest-growing English-language influencers on Instagram 2018

    • Instagram accounts with the most followers worldwide 2018

    • Most hashtagged cities on Instagram worldwide 2017

    • Most popular fashion and beauty influencers on Instagram worldwide 2018

    • Most popular food influencers on Instagram worldwide 2018

    • Most popular travel influencers on Instagram worldwide 2018

    • Most popular wildlife photographers on Instagram worldwide 2018

    • Most popular brands on Instagram 2017, by followers

    • Instagram: number of brand sponsored influencer posts 2016-2019

    • Share of reported brand posts on Instagram 2017

  • 7. Social media marketing and advertising
    • Social media platforms used by marketers worldwide 2018

    • Benefits of social media marketing worldwide 2018

    • Time spent using social media marketing worldwide 2018

    • Social media ads CTR worldwide Q1 2017 - Q3 2018

    • Social media ads CPM worldwide Q1 2017 - Q3 2018

    • Social media ads CPC worldwide Q1 2017 - Q1 2018

    • Global social users who discover brands via selected sources 2018, by user type

    • U.S. social commerce reach 2017, by platform

    • Engagement share of voice of U.S. brands 2017, by industry

    • Customer service effectiveness on social media in U.S. and worldwide 2017

  • 8. Data requests
    • Google: number of data requests from federal agencies and governments H1 2018

    • Government requests for content removal from Google H2 2017

    • Google user data requests by U.S. federal authorities 2010-2018

    • Facebook: user data requests from federal agencies and governments H2 2017

    • Facebook user data requests by U.S. federal authorities 2013-2017

    • Twitter: user data requests from federal agencies and governments H2 2017

    • Twitter: total number of data removal requests as of H2 2017

    • Twitter: data removal requests from countries and institutions H2 2017

    • Snapchat user data requests by U.S. federal authorities 2014-2017

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