- Home ›
- Internet›
- Social Media & User-Generated Content›
Social media usage worldwide
Social media usage worldwide
- Detailed references
- Editorially prepared
- Download as PDF / PPT
Statista dossier about global social network usage
Table of contents
- 1. Overview
Number of global social network users 2010-2021
Global social network penetration 2014-2021
Social network users in selected countries in 2017 and 2022
Social media: global penetration rate 2018, by region
Regional distribution of social network users worldwide 2017
Social media: active usage penetration in selected countries 2018
Global mobile social penetration rate 2018, by region
Active mobile social media penetration in the Americas 2018
Active mobile social media penetration in Asian countries 2017
Active mobile social media penetration in MENA countries 2017
Net worth of the richest social media entrepreneurs 2018
- 2. Leading social media
Global social networks ranked by number of users 2018
Most popular social networks worldwide 2017, by reach
Active online reach of selected social networks 2017, by country
Leading iPhone social networking apps worldwide 2018, by downloads
Leading iPhone social networking apps worldwide 2018, by revenue
Leading Android communication apps worldwide 2018, by downloads
Leading Android communication apps worldwide 2018, by revenue
Daily active users of Snapchat 2014-2018
Number of active WeChat messenger accounts 2010-2018
Number of monthly active WhatsApp users as of 2013-2017
LINE: number of monthly active users 2014-2016
Facebook Messenger: number of monthly active users 2014-2017
Number of monthly active Instagram users 2013-2018
- 3. Usage
Media usage in an online minute 2018
Leading mobile-first activities in Q2 2017
Daily social media usage worldwide 2012-2017
Global social media account ownership from 2013 to 2017
Global social media account ownership and use 2017, by age group
Weekly social media usage in selected countries 2017
Leading social media usage reasons worldwide 2017
Global social video penetration 2015-2017
Daily social media usage by global social video users 2017, by age group
Harassment of women on selected websites and social media platforms 2017
Actions taken by women experiencing cyber bullying 2017
- 4. Facebook
Countries with the most Facebook users as of January 2018
Facebook: number of monthly active users worldwide 2008-2018
Facebook: number of daily active users worldwide 2011-2018
Facebook: most popular user activities 2016
Facebook reactions on top shared content 2017
Leading check-in locations on Facebook in summer 2017
Most popular news publishers on Facebook Live 2017
Most popular Facebook fan pages 2018
Most popular product brands on Facebook 2018
Facebook: number of fans of popular apparel brands 2018
Most popular football players on Facebook 2018
- 5. Twitter
Countries with the most Twitter users as of April 2018
Twitter accounts with the most followers worldwide 2018
Twitter: number of worldwide users 2014-2020
Twitter: number of monthly active users 2010-2018
Twitter: number of monthly active U.S. users 2010-2018
Twitter: number of monthly active international users 2010-2018
Most-followed apparel brands on Twitter 2018
- 6. Instagram
Most popular verticals on Instagram worldwide 2015-2017
Fastest-growing English-language influencers on Instagram 2018
Instagram accounts with the most followers worldwide 2018
Most hashtagged cities on Instagram worldwide 2017
Most popular fashion and beauty influencers on Instagram worldwide 2018
Most popular food influencers on Instagram worldwide 2018
Most popular travel influencers on Instagram worldwide 2018
Most popular wildlife photographers on Instagram worldwide 2018
Instagram: number of brand sponsored influencer posts 2016-2019
Share of reported brand posts on Instagram 2017
Most popular brands on Instagram 2017, by followers
Number of Instagram business profiles 2016-2017
- 7. Social media marketing and advertising
Most anticipated mobile ad types worldwide Q1 2017
Social ad spend worldwide 2014-2016
Time spent using social media marketing worldwide 2018
Benefits of social media marketing worldwide 2018
U.S. social commerce reach 2017, by platform
Engagement share of voice of U.S. brands 2017, by industry
Most-followed media publishers on social media in the U.S. 2016
Snapchat: snaps per brand story 2016-2017
Snapchat: snaps per brand story 2017, by industry
Snapchat: brand story posts 2017, by media type and industry
More than 7,500 companies trust Statista
- Mobile social media usage worldwideMobile social media usage worldwide
- Mobile social media usage in the United StatesMobile social media usage in the United States
- Social media usage in the United Kingdom (UK)Social media usage in the United Kingdom (UK)
- Social media marketingSocial media marketing
- Brands on social mediaBrands on social media
- Social media usage in DenmarkSocial media usage in Denmark
- Social media usage in SwedenSocial media usage in Sweden
- Social media usage in NorwaySocial media usage in Norway
- Social media usage in BelgiumSocial media usage in Belgium
- Social media usage in the NetherlandsSocial media usage in the Netherlands
- Social media usage in the European Union (EU)Social media usage in the European Union (EU)
- Social media usage in SpainSocial media usage in Spain
- Social media marketing in the NetherlandsSocial media marketing in the Netherlands
- Social media usage in the United StatesSocial media usage in the United States
- Social media and eventsSocial media and events
- Online recruiting and social mediaOnline recruiting and social media
- Social media usage in FinlandSocial media usage in Finland
- Social media usage in the NordicsSocial media usage in the Nordics
- Beauty content on social mediaBeauty content on social media
- Social media and politics in the United StatesSocial media and politics in the United States
- Social media usage in ItalySocial media usage in Italy
- Social media usage of companies in ItalySocial media usage of companies in Italy
- Women in social media and e-commerce in the United Kingdom (UK)Women in social media and e-commerce in the United Kingdom (UK)
- Mobile internet usage in the United Kingdom (UK)Mobile internet usage in the United Kingdom (UK)
- Internet usage in the NetherlandsInternet usage in the Netherlands
- News in CanadaNews in Canada
- YouTube in the NetherlandsYouTube in the Netherlands
- PinterestPinterest
- Global social networks ranked by number of users 2018Global social networks ranked by number of users 2018
- Share of daily social media usage Finland 2018, by platformShare of daily social media usage Finland 2018, by platform
- Social networks ranked by market share in the United Kingdom (UK) as of July 2018Social networks ranked by market share in the United Kingdom (UK) as of July 2018
- Active mobile social media penetration in Asian countries 2017Active mobile social media penetration in Asian countries 2017
- Active mobile social media penetration in the Americas 2018Active mobile social media penetration in the Americas 2018
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron about Statista CEO, MindShare Germany
Any more questions?
Get in touch with us quickly and easily. We are happy to help!
Dossier for free with Premium Account
Order a Premium Account now and get a Dossier worth $365.00* for free upon registration.
Statista Premium Account
- Immediate access to all statistics
- Download as PDF & PPTX
- $588* per year
Download your Report
Latest News
New tutorial video on the Global Consumer Survey
The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.
Consumer Electronics Report 2018 out now!
Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report 2018. The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.
In-depth eMobility Report updated & extended
The trend topic eMobility affects many industries and constantly attracts new players. Our updated in-depth report contains all relevant data and insights and includes an excel file with a detailed list of electric cars, trucks, cargo vehicles, buses, and their specifications.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.