Social media usage worldwide

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Statista dossier about global social network usage

This dossier presents insights and statistics on social networks whilst highlighting market leader Facebook's relevance in the field. The paper also features user figures of the most popular social networks worldwide, selected user metrics in global markets as well as information on user behavior, mobile usage and social media marketing.

Table of contents

  • 1. Overview

    • Number of global social network users 2010-2021

    • Social network users in selected countries in 2017 and 2022

    • Social media: global penetration rate 2017, by region

    • Regional distribution of social network users worldwide 2017

    • Social media: active usage penetration in selected countries 2017

    • Social networking access worldwide 2016, by device

    • Global social network penetration 2014-2021

    • Worldwide social network user growth 2014-2020

    • Social media global revenue 2013-2019

    • Net worth of the richest social media entrepreneurs 2016

  • 2. Leading websites

    • Global social networks ranked by number of users 2017

    • Daily active users of Snapchat 2014-2017

    • Number of active WeChat messenger accounts 2010-2017

    • Number of monthly active WhatsApp users as of 2013-2017

    • LINE: number of monthly active users 2014-2016

    • Facebook Messenger: number of monthly active users 2014-2017

    • Number of monthly active Instagram users 2013-2017

    • Instagram accounts with the most followers worldwide 2017

  • 3. Usage

    • Media usage in an online minute 2017

    • Daily social media usage worldwide 2012-2017

    • Weekly social media usage in selected countries 2016

    • Content sharing: leading social networks worldwide 2016

    • Social media usage during everyday activity planning by U.S. users 2015

    • Twitter: online buzz of U.S. tv series 2016-2017

    • U.S. youth Snapchat users following celebrities on social media 2016

    • U.S. most commonly regretted posts on social media 2015

    • Age distribution of active social media users worldwide 2014, by platform

  • 4. Facebook

    • Facebook: annual revenue and net income 2007-2016

    • Countries with the most Facebook users as of April 2017

    • Facebook: number of daily active users worldwide 2011-2017

    • Facebook: number of monthly active users worldwide 2008-2017

    • Facebook: most popular user activities 2016

    • Facebook: frequency of posting personal photos or videos in the U.S. 2016, by age

  • 5. Twitter

    • Global Twitter revenue 2010-2016

    • Annual net income of Twitter 2010-2016

    • Leading Twitter markets worldwide 2016

    • Twitter accounts with the most followers worldwide 2017

    • Twitter: number of worldwide users 2014-2020

    • Twitter: number of monthly active users 2010-2017

    • Twitter: number of monthly active U.S. users 2010-2017

    • Twitter: number of monthly active international users 2010-2017

    • Twitter: global usage frequency 2015

  • 6. Mobile social

    • Fastest growing mobile app categories 2016

    • Global mobile social penetration rate 2017, by region

    • Active mobile social media penetration in the Americas 2017

    • Active mobile social media penetration in Asian countries 2017

    • Active mobile social media penetration in MENA countries 2017

    • Most popular social media apps in the U.S. 2017, by audience

  • 7. Social media marketing and advertising

    • Social ad spend worldwide 2014-2016

    • Global share of businesses using social media marketing 2011-2015

    • Social media marketing adoption among SMEs in the U.S. 2016, by type

    • Benefits of social media marketing worldwide 2017

    • U.S. social commerce reach 2016, by platform

    • Top platforms to engage with brand content among U.S. women 2016

    • Engagement share of voice of U.S. brands 2016, by industry

    • Most-followed media publishers on social media in the U.S. 2016

    • Most-followed apparel brands on Twitter 2017

    • Most popular brands on Instagram 2017, by followers

    • Most popular Facebook fan pages 2017

    • Facebook: number of fans of popular apparel brands 2017

    • Most popular product brands on Facebook 2017

    • Most popular soccer players on Facebook 2017

  • Language: English
  • Released: March 2017
  • Source(s): Statista
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