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Opinion on ethical data use 2018, by country

This graph depicts the share of individuals agreeing on ethical data use in 2018, by country. According to data, 60 percent of respondents from the U.S. believed that there were ethical ways to manage data, the largest percentage among the considered countries. By contrast, the share of Germans agreeing that data could be used in an ethical ways added up to to 43, the lowest amount among the fourth countries taken in account.

Share of individuals agreeing on ethical data use in 2018, by country

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Release date

February 2019


France, Germany, United Kingdom, United States

Survey time period

December 18-27, 2018

Number of respondents

6,387 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Data usage in marketing and advertising "

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