Data usage in marketing and advertising - statistics & facts

Key insights

Value of the global marketing related data market
52bn USD
Spending on marketing data in the U.S.
30.6bn USD
Identity solutions spending in the U.S.
9.2bn USD

Editor’s Picks Current statistics on this topic

Further recommended statistics


Artificial intelligence (AI)

Third-party cookies

Customer data platforms (CDPs)

Data protection & breaches

Customer perception


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