Information channels for insurance products in China 2019

Main channels to get informed about insurance products in China as of January 2019

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Release date

May 2019



Survey time period

December 2018 and January 2019

Number of respondents

1,142 respondents

Age group

25-55 years

Special properties

in Beijing, Shanghai, Guangzhou, and Chengdu

Method of interview

Face-to-face interview, online survey

Supplementary notes

Respondents in this survey were people who had bought a long-term insurance in the last two years or people who had only bought a short-term insurance but were planning to buy a long-term insurance in the next two years.
The qualitative part of the survey (focus groups and face-to-face interviews) was conducted in December of 2018 with 112 participants. The quantitative part (online survey) was conducted in January of 2019 with 1,030 respondents.

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