Consumer reasons for buying luxury goods purchases UK 2019

This statistic shows the distribution of consumer reasons that drive luxury goods purchases in the United Kingdom (UK) as of March 2019. According to a survey carried out by ProdegeMR, almost half of UK consumers purchased luxury goods because of special occasions. This was followed by consumers who believed luxury goods to be better quality products. Only 5 percent of respondents said they bought luxury items to keep up with friends or family members.

Share of consumer reasons for buying luxury goods in the United Kingdom (UK) in 2019

Share of respondents
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Source

Release date

June 2019

Region

United Kingdom

Survey time period

March 27, 2019

Method of interview

Online survey

Supplementary notes

*This question was phrased by the source as follows: "Why do you buy luxury goods?"

Multiple answers were possible.

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Statistics on "Luxury goods in the United Kingdom (UK)"

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