Luxury brands omnichannel availability score 2022

Published by
Tugba Sabanoglu,
Dec 19, 2022
In a recent index benchmarking global luxury brands on a number of different metrics such as brand awareness, omnichannel capabilities, and innovation, Tommy Hilfiger ranked the highest in terms of availability of omnichannel sales capabilities. Features such as fulfilment options and regional e-commerce coverage were taken into account when indexing the brands. Among the brands that scored over 50 out of 100 were also Michael Kors, Prada, and Ralph Lauren.

Leading luxury brands worldwide in 2022 based on omnichannel capabilities, as an index score

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Release date

July 2022

Region

Worldwide

Survey time period

April-May, 2022

Supplementary notes

Among the 60 brands indexed, those with scores 50 and above are shown in this chart. According to the source, omnichannel availability criteria include "Availability of fulfilment options, Geographic coverage of e-commerce, third-party (China)."

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