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Main reasons for preferring electric cars in Japan 2019

According to a survey conducted by Rakuten Insight in June 2019, over 67 percent of Japanese respondents stated that they would choose an electric car over a conventional car due to its environmental friendly technology. In contrast, only around 11.5 percent of respondents in Japan named automobile trends as an incentive to purchase electric vehicles.

Leading reasons to choose an electric car over a conventional car in Japan as of June 2019

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Release date

July 2019



Survey time period

June 7 to 30, 2019

Number of respondents


Special properties

up to three answers allowed

Method of interview

Online survey

Supplementary notes

*Out of 623 people, 61 respondents who claimed to consider the purchase of an electric car were surveyed for this question.

Original question: "What are your reasons for choosing an electric car over a conventional car?"

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Statistics on "Electric vehicles in Japan"

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