Tesla Motors is an electric-car maker headquartered in Palo Alto, California. The company was founded by Elon Musk and Martin Eberhard in 2003 and went public in July 2010. Ever since, Tesla has been on top of the trend towards alternative powertrains in the passenger vehicle industry. Globally, Tesla delivered around 26,000 vehicles during the third quarter of 2017, after fiscal year 2016 deliveries amounted to around 76,000 units. As of 2016, Tesla's model range includes the Tesla Roadster, Tesla Model S, Tesla Model X and Tesla Model 3. The company’s products are aimed at customers in the high-end sphere of the market. The company conducts business in North America, Asia and Europe. While the domestic market continues to be its most important target market, Tesla was able to successfully tap into the Chinese and European markets, as well: The Model S became Norway’s most popular car in March 2014, ahead of second-ranked Volkswagen Golf. In terms of range, Tesla’s Model S remained the cream of the crop in April 2017, and it is little surprising that the Model S was one of the best-selling all-electric cars in the United States in 2016.
Tesla also has its own powertrain segment, and Toyota’s RAV4 electric vehicle is equipped with a Tesla-produced battery and electric powertrain. In July 2014, Tesla and Panasonic announced to participate in the construction and operation of the world's largest battery factory in the United States. Furthermore, the company is heavily involved in the development of driverless cars. However, Tesla’s autopilot technology has come under scrutiny after a failure caused a fatal accident in 2016.
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