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Preferred marketing channels of wedding locations in Italy 2018

According to a survey of 2018, most wedding locations in Italy used search engines to reach potential clients. As reported by the data, 23 percent of respondents claimed to use this marketing channel. By contrast, only 0.8 percent of locations relied on magazines to reach wedding tourists as of the survey period.
Wedding tourism mainly refers to individuals who travel for the purpose of getting married or taking part in a wedding.

Preferred marketing channels of wedding locations to reach wedding tourists in Italy in 2018

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Source

Release date

March 2019

Region

Italy

Survey time period

2018

Number of respondents

1,600*

Special properties

*Wedding planners and wedding location managers

Method of interview

Questionnaires and telephone interviews

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Statistics on "Wedding tourism in Italy"

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