Employees per startup in the Netherlands 2019, by industry

Home and living startups had the highest average number of employees per company in 2019, according to an overview that looks at predominantly digital startups. Travel startups too employed over 60 people on average. By comparison, the average number of employees was much lower for startups active in the energy, food and media industries. On average, these companies employed 20 people. In 2019, startups in the Netherlands employed roughly 108,000 people.

Average number of employees per startup in the Netherlands in 2019, by industry

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Release date

September 2019



Survey time period


Number of respondents

4,311 respondents

Special properties

Active startups only

Method of interview


Supplementary notes

Figures only include tech startups & scale-ups founded in the Netherlands or with a HQ in Netherlands, with predominantly digital business models.

The source uses the following definition to define startups:

  1. Innovative by design: both the product and/or business model are innovative;
  2. Tech enabled: either proprietary tech/software or business processes heavily enabled by tech;
  3. Rapidly scaling/scalable: once product-market fit is found, achieve high growth by leveraging its platform;
  4. Global ambitions: related with #3, startups have global (or at least international) ambitions;
  5. Venture backed: VC-backed companies mostly meet the previous criteria. But only 19% of companies in the dataset are venture backed.

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