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Most popular overseas travel products booked online in Taiwan 2019

Online travel booking has become more popular in Taiwan. According to a survey conducted by InsightXplorer about travel behavior in 2019, over half of Taiwanese respondents said that they would book a hotel or other accommodation online before their trip abroad. The survey also revealed that internet content was the major reference source for travel planning.

Share of respondents booking or purchasing overseas tourism products or services online in advance in Taiwan in 2019

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Release date

July 2019



Survey time period

July 1 to 4, 2019

Number of respondents

651 respondents

Age group

15-64 years

Special properties

among those who had traveled or planned to travel abroad in 2019; multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original survey question:
For your overseas trips this year, will you purchase/have you purchased or booked the following "overseas tourism-related products" online in advance?

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