The company has grown to become the world’s leading online travel agency. The gross bookings of Expedia Inc. have steadily grown through the years, reaching almost 108 billion U.S. dollars in 2019. In 2019, Expedia Inc. generated an annual global revenue of approximately 12.07 billion U.S. dollars and it is currently staffed with around 20,000 employees worldwide. In addition, Expedia's total assets amounted to over 18 billion U.S. dollars.
With many different competitors in the online travel market (Booking Holdings, TripAdvisor, Trivago), customer satisfaction becomes an important measure of a company's success. The American Customer Satisfaction Score (ACSI) of Expedia Inc. was 79 in the most recently measured year - generating an equal level of consumer satisfaction as the overall internet travel website industry in the same period.