Main ways social media were a source of discovery or inspiration globally 2021

Main ways in which social media served as a source of discovery or inspiration worldwide as of October 2021

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Release date

October 2021



Survey time period

as of October 2021

Number of respondents

2,230 respondents*

Age group

18-45 years

Special properties

among those using at least two social media platforms weekly

Supplementary notes

* The study was conducted in UK, France, Germany, Italy, Spain, U.S., Canada, Indonesia, Saudi Arabia, UAE, and Brazil.

Figures represent the average agreement across all platforms surveyed: TikTok, YouTube, Facebook, Instagram, Snapchat, and Kwai for Brazil only.

The survey date was not indicated, the date used is that of release.

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