Product discovery on social media 2021

During a 2021 study of social media users from 11 countries, 77 percent of respondents said these platforms inspired them to gain more information about a product or brand. The same percentage of users said that this channel helped them get ideas about brands or products they had never thought of before.

Main ways in which social media served as a source of discovery or inspiration worldwide as of October 2021

Characteristic	Share of respondents
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Release date

October 2021

More information

Region

Worldwide

Survey time period

as of October 2021

Number of respondents

2,230 respondents*

Age group

18-45 years

Special properties

among those using at least two social media platforms weekly

Supplementary notes

* The study was conducted in UK, France, Germany, Italy, Spain, U.S., Canada, Indonesia, Saudi Arabia, UAE, and Brazil.

Figures represent the average agreement across all platforms surveyed: TikTok, YouTube, Facebook, Instagram, Snapchat, and Kwai for Brazil only.

The survey date was not indicated, the date used is that of release.

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