Facebook reigns worldwide and in the Asia-Pacific region as the most-used social media site, having displayed an increased number of daily active users. However, Asian social networks, such as WeChat, have also gained immense popularity throughout the Asia-Pacific region. Acting not only as a messaging and social media service, WeChat is a platform for online shopping and payment services. The social networking site, owned by Tencent, was the fifth most used social media platform globally. Interestingly, almost half of the most popular social media platforms globally were Asian social networks.
A connected region
The Asia-Pacific region has gone through a technological evolution and alongside the region, its citizens have willingly adopted this change. This is conveyed through the internet penetration rate, which has more than doubled since 2010 in Asia. A better internet infrastructure has catalyzed the emergence of social media throughout the Asia-Pacific region. As such, surveyed citizens across the region firmly stated the likelihood of them lessening their social media use was slim.