Monthly active social media users APAC 2020 by country or region

Chinese citizens certainly displayed a strong online presence, having approximately 1.04 billion active social media users in 2020. Other Asia Pacific countries and regions appeared to trail behind China in terms of their social media activity. India and Indonesia, the second and third ranking countries for social media, had 400 and 160 million active social media users respectively in 2020.

Leading platforms

Facebook reigns worldwide and in the Asia Pacific region as the most-used social media site, having displayed an increased number of daily active users. However, Asian social networks, such as WeChat, have also gained immense popularity throughout the Asia Pacific region. Acting not only as a messaging and social media service, WeChat is a platform for online shopping and payment services. The social networking site, owned by Tencent, was the fifth most used social media platform globally. Interestingly, almost half of the most popular social media platforms globally were Asian social networks.

A connected region

The Asia Pacific region has gone through a technological evolution and alongside the region, its citizens have willingly adopted this change. This is conveyed through the internet penetration rate, which has more than doubled since 2010 in Asia. A better internet infrastructure has catalyzed the emergence of social media throughout the Asia Pacific region. As such, surveyed citizens across the region firmly stated the likelihood of them lessening their social media use was slim.

Number of monthly active social media users in selected Asia-Pacific areas as of January 2020, by country or region

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Sources

Release date

January 2020

Region

APAC

Survey time period

January 2020

Special properties

figure based on active user accounts, no unique individuals

Supplementary notes

Data found from various country reports in the Digital in 2020 report.

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