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Areas where U.S. consumers believe fast food brands can improve 2020

Published by S. Lock, May 31, 2021
Between October and November of 2020, restaurant-goers primarily from the United States were asked about potential areas in which fast food brands could improve. The majority of respondents, 64.4 percent, stated that healthier ingredients and food items were one area in which fast food brands could improve. Meanwhile, the second most highly chosen area for improvement, according to respondents, was fair wages for fast food restaurant workers.

Leading areas that consumers believe fast food brands can improve in the future in the United States as of November 2020

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Source

Release date

November 2020

Region

United States

Survey time period

13 October to 6 November, 2020

Number of respondents

1,571 respondents

Age group

14 years and older

Supplementary notes

The source phrased the question as follows:
"In your opinion, in which of the following areas can fast food brands do better in the future?"

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