Japan: outdoor business market distribution by segment

In the fiscal year 2020, the outdoor apparel business segment comprised over 65 percent of the entire outdoor business market in Japan. Outdoor apparel was the largest segment of the industry, followed by the equipment segment.

Distribution of the outdoor business market in Japan in fiscal year 2020, by segment

Characteristic	Share of the outdoor business market
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Release date

November 2021

More information

Region

Japan

Survey time period

fiscal year 2020; the fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

market size based on the sales revenue at businesses

Supplementary notes

The outdoor business market consist of outdoor articles (apparel, equipment) market, outdoor facility market, and outdoor articles rental market.
The apparel market and the equipment market are based on the shipment value of goods providers, the outdoor facility market is based on (guest) expenses at the facility, including lodging expenses, while the outdoor articles rental market is based on rental service fees of the owners or business operators.
The apparel market consists of outdoor wear, shoes, rucksacks and backpacks, equipment market (mountaineering and climbing articles, tents and tarps, sleeping bags, lighting equipment, cooking equipment, dishes, cooking stoves and fuel, tables and chairs, coolers and jugs, field gear, and other type of articles. The outdoor facility market consists of camping sites, barbeque spots, bungalows, cottages, glamping, and other types of lodging facilities.

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