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Fitness equipment in the U.S. - Statistics & Facts

Fitness equipment is a must-have for athletes and work-out enthusiasts everywhere. Though it is not necessary if one wants to exercise and build strength, fitness equipment certainly makes the process easier and more customizable. Treadmills and weight machines are perfect for focusing on conditioning or building up a specific muscle group, or for precisely tracking one’s progress and calorie expenditure. In North America, the fitness/strength equipment market was valued at 5.24 billion U.S. dollars in 2018.

In 2018, U.S. consumers spent some 3.86 billion U.S. dollars on fitness equipment for home use. This was up from 3.76 billion U.S. dollars in wholesale sales the previous year. In contrast, fitness centers in the United States spent less than half that amount on fitness equipment in 2018, at around 1.51 billion U.S. dollars.

Some of the leading players in the U.S. fitness equipment market are the Brunswick Corporation, Amer Sports, and Nautilus Inc. The fitness segment of the Brunswick Corporation generated approximately 1.04 billion U.S. dollars in revenue in 2018. Nautilus Inc. attributes the majority of their sales to cardio products such as treadmills and elliptical machines, rather than strength training products.

Among American consumers who purchased sporting equipment in the twelve months before August 2018, nearly 38 percent bought some kind of work-out equipment, such as weights, dumbbells, or training machines. Most of these consumers spent between 101 and 250 U.S. dollars on sporting equipment or gear in the past year, about 17.5 percent. Some 8.45 percent of U.S. consumers who bought sports equipment spent over 500 U.S. dollars on it. The most popular retail channel for fitness equipment and sporting goods are specialty shops such as Dick’s Sporting Goods or Foot Locker.

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Fitness equipment in the United States

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Leading companies

Consumer behavior


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