Statistics on the Sporting Goods Industry
The market for sporting goods in the United States has a projected value of almost 65 billion U.S. dollars in 2015. This figure takes into account the consumer purchases of many different product types such as athletic footwear, exercise equipment, licensed sports merchandise athletic apparel but does not include recreational transportation items such as bicycles, pleasure boats, RVs and snowmobiles.
One of the main sales channels for sporting goods in the U.S. is handled by sporting goods stores like Dick’s Sporting Goods, Bass Pro Shop, Cabela’s or The Sports Authority. In total, sporting goods stores sales in the U.S. exceeded 46 billion U.S. dollars in 2015. One of the most popular sporting goods retailers is Dick's Sporting Goods as more than 20 percent of respondents in a recent Statista survey said that they purchase sports apparel, sports shoes and sports equipment or gear there. The biggest sporting goods retailer in terms of revenue, however, is Walmart, with 9.8 billion U.S. dollars in revenue from sporting goods sales in 2015. Around 107 million people shopped for sporting goods at a sporting goods store in 2016 according to Scarborough Research.
Scarborough also reports that in 2016, almost 95 million people in the U.S. bought athletic shoes. The average selling price for athletic footwear stood at around 61 U.S. dollars in 2016. The leading companies in the footwear segment are Nike and Adidas with revenues of 19.9 and 10.7 billion U.S. dollars respectively in 2016.
Nike and Adidas are also the leading sporting goods manufacturers worldwide in terms of revenue. Other major sporting goods manufacturers with at least 1.5 billion U.S. dollars in revenue are VF Corp., Puma, Asics, Jarden, New Balance, Amer Sports and Under Armour.
U.S. sporting goods market - Important statistics
- 1. Market overview
- 2. Wholesale sales
Wholesale sales of U.S. sports product industry in the U.S. 2008-2016- +Wholesale sales of the sports products industry by category 2008-2016
- +Wholesale sales of sports exercise equipment in the U.S. 1996-2016
- +Wholesale sales of athletic footwear in the U.S. 2008-2016
- +Wholesale sales of licensed sports merchandise in the U.S. 2008-2016
- +Wholesale sales of sporting goods equipment in the U.S. 2008-2016
- +Wholesale sales of sports apparel in the U.S. 2008-2016
- 3. Retail/consumer sales
- +Revenue of the leading U.S. sporting goods, footwear and apparel retailers 2015
- +Stores of the leading sporting goods retailers in the U.S. 2015
- +Point of purchase for sports and fitness accessories in the U.S. 2016
- +Specialist retailers people in the U.S. buy sports & fintess accessories from 2016
- +Online specialist retailers people in the U.S. buy sports accessories from 2016
- +People who bought sporting goods at a sporting goods store (last 3 months) in the U.S. 2017
- +People who bought athletic shoes in the U.S. 2017
- +Expenditures of affluent U.S. households on sports and athletic equipment in 2016
- 4. Consumer behavior
- +Frequency of purchasing sports apparel, shoes and/or equipment in the U.S. 2016
- +Reasons for consumers to buy sports apparel, shoes & equipment in the U.S. 2016
- +Important qualities for consumers when buying sports apparel, shoes, equipment 2016
- +Point of purchase for consumer sports apparel in the U.S. 2016
- +Frequency of purchasing sports apparel online and in store in the U.S. 2016
- +Number of sports apparel items people purchased last year in the U.S. 2016
- +Amount of money people spent on sports apparel last year in the U.S. 2016
- 5. Athletic footwear market
- +Athletic footwear average selling price in the United States 2015-2016
- Footwear segment revenue of Nike, Adidas & Puma 2010-2016
- +Nike's footwear sectors net revenue 2009-2017, by region
- +Adidas footwear net sales worldwide 2010-2016
- +The adidas Group's global footwear production from 2008-2016
- +American customer satisfaction index: athletic shoe companies 1997-2016
- +Favorite sports shoe brands of consumers in the U.S. 2016
- 6. Sports brands
- +Consumer awareness of sports brands in the U.S. 2016
- +Sports apparel brands that consumers in the U.S. like 2016
- +Favorite sports apparel brands of consumers in the U.S. 2016
- +Sports & fitness brands people in the U.S. prefer to buy products from 2016
- +Sports shoe brands that consumers in the U.S. like 2016
- +Favorite sports shoe brands of consumers in the U.S. 2016
- +Sports equipment and gear brands that consumers in the U.S. like 2016
- +Favorite sports equipment and gear brands of consumers in the U.S. 2016
- +Important qualities for consumers when buying sports apparel, shoes, equipment 2016
- +Influence of previous sports brand experience on future purchases in the US 2016
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