Statistics on the Sporting Goods Industry

The market for sporting goods in the United States has a projected value of almost 65 billion U.S. dollars in 2015. This figure takes into account the consumer purchases of many different product types such as athletic footwear, exercise equipment, licensed sports merchandise athletic apparel but does not include recreational transportation items such as bicycles, pleasure boats, RVs and snowmobiles.


One of the main sales channels for sporting goods in the U.S. is handled by sporting goods stores like Dick’s Sporting Goods, Bass Pro Shop, Cabela’s or The Sports Authority. In total, sporting goods stores sales in the U.S. exceeded 46 billion U.S. dollars in 2015. One of the most popular sporting goods retailers is Dick's Sporting Goods as more than 20 percent of respondents in a recent Statista survey said that they purchase sports apparel, sports shoes and sports equipment or gear there. The biggest sporting goods retailer in terms of revenue, however, is Walmart, with 9.8 billion U.S. dollars in revenue from sporting goods sales in 2015. Around 107 million people shopped for sporting goods at a sporting goods store in 2016 according to Scarborough Research.

Scarborough also reports that in 2016, almost 95 million people in the U.S. bought athletic shoes. The average selling price for athletic footwear stood at around 61 U.S. dollars in 2016. The leading companies in the footwear segment are Nike and Adidas with revenues of 19.9 and 10.7 billion U.S. dollars respectively in 2016.

Nike and Adidas are also the leading sporting goods manufacturers worldwide in terms of revenue. Other major sporting goods manufacturers with at least 1.5 billion U.S. dollars in revenue are VF Corp., Puma, Asics, Jarden, New Balance, Amer Sports and Under Armour.

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U.S. sporting goods market - Important statistics

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