Sporting Goods Industry - Statistics & Facts

Sporting Goods Industry - Statistics & Facts

Statistics and facts on the Sporting Goods Industry

The market for sporting goods in the United States has a projected value of almost 65 billion U.S. dollars in 2015. This figure takes into account the consumer purchases of many different product types such as athletic footwear, exercise equipment, licensed sports merchandise athletic apparel but does not include recreational transportation items such as bicycles, pleasure boats, RVs and snowmobiles. The recreational transport and the equipment category accounts for 25 to 30 billion U.S. dollars in consumer purchases.

Around one quarter of sporting goods equipment sales in the U.S. is handled by sporting goods stores like Dick’s Sporting Goods, Bass Pro Shop, Cabela’s or The Sports Authority. In total, sporting goods stores sales in the U.S. exceeded 44.6 billion U.S. dollars in 2014. One of the most popular sporting goods retailers is Dick's Sporting Goods as almost 45 percent of respondents in a recent Statista survey said that they purchase sports apparel, sports shoes and sports equipment or gear there.
The biggest sporting goods retailer in terms of revenue, however, is Walmart, with 9.6 billion U.S. dollars in revenue from sporting goods sales in 2014. About 14 percent of sporting goods equipment is sold through online channels / over the internet; the distribution channel with the highest growth in market share. Despite the growth in online sales, around 105 million people shopped for sporting goods at a sporting goods store in 2015 according to Scarborough Research.

Scarborough also reports that in 2015, almost 93 million people in the U.S. bought athletic shoes. About 20 percent of the total footwear sales in the U.S., which amounted to an estimated total of 21 billion U.S. dollars in 2015, are attributable to sporting goods stores. Running and jogging shoes, for example, sold for an average amount of 68 U.S. dollars at the retail level. The leading companies in the footwear segment are Nike and Adidas with revenues of 18.3 and 9.1 billion U.S. dollars respectively in 2015.

Nike and Adidas are also the market leaders amongst sporting goods manufacturers with about 30.6 and 18.5 billion U.S. dollars in worldwide revenue respectively. Other major sporting goods manufacturers with at least 1.5 billion U.S. dollars in revenue are VF Corp., Puma, Asics, Jarden, New Balance, Amer Sports and Under Armour.

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Facts on the Sporting goods industry
Market OverviewValuesStatistic
Most valuable sports business brand - Nike27bn USD Details →
Brand value of Under Armour6.7bn USD Details →
U.S. sporting goods store sales46.35bn USD Details →
U.S. e-commerce sales of sporting goods11.68bn USD Details →
Athletic apparel wholesale sales in the U.S.34.4bn USD Details →
Sporting goods / sportswear companies revenue ranking (Nike)30.6bn USD Details →
Wholesale salesValuesStatistic
Sporting goods industry wholesale sales in the U.S.90bn USD Details →
U.S. sports exercise equipment wholesale sales5.12bn USD Details →
Athletic footwear wholesale sales in the U.S.15bn USD Details →
Sports apparel wholesale sales in the U.S.34.4bn USD Details →
Retail/consumer salesValuesStatistic
Leading sporting goods retailers by revenue (Dick's Sporting Goods)6.9bn USD Details →
Number of Foot Locker stores in the United States1,513 Details →
Share of Americans who prefer purchasing sports & fitness accessories at department stores53% Details →
Number of people who shopped for sporting goods in the U.S.107m Details →
Number of people in the U.S. who bought athletic shoes in the last 12 months95m Details →
Consumer preferences & behaviorValuesStatistic
Share of Americans who are familiar with the sports brand Nike89% Details →
Share of Americans who purchase sports apparel/equipment once a month13.7% Details →
Share of Americans who purchase sports apparel directly from the manufacturer online21% Details →
Share of people who have bought two to five sports apparel items in the last 12 months44% Details →

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