Sporting Goods Industry - Statistics & Facts

The sporting goods market in the United States is a billion dollar industry. Sporting goods store sales in the United States alone amount to more than 47 billion U.S. dollars annually. This includes many different product types such as athletic footwear, exercise equipment, licensed sports merchandise, and athletic apparel but does not include recreational transportation items such as bicycles, pleasure boats, RVs and snowmobiles. The United States is the key market in the sports apparel and footwear industry holding the lion share of the market with 36 percent.

It is no surprise that Nike is the most valuable sports business brands worldwide. The Nike brand was valued at close to 30 billion U.S. dollars in 2017, almost double the value of second placed ESPN. Nike was also the leading athletic apparel, accessories and footwear company worldwide based on sales. In 2018, Nike generated approximately 35 billion U.S. dollars in sales. The biggest sporting goods retailer in the U.S. in terms of revenue, however, was Walmart, with 9.8 billion U.S. dollars in revenue from sporting goods sales in 2015.

Retail is one of the main sales channels for sporting goods in the U.S. It is handled by sporting goods retailers like Dick’s Sporting Goods, Bass Pro Shop, The Sports Authority or Academy Sports & Outdoors. In total, sporting goods stores sales in the U.S. exceeded 47 billion U.S. dollars in 2016. One of the most popular sporting goods retailers is Dick's Sporting Goods. Almost a quarter of respondents in a recent Statista survey stated that they had shopped for sporting goods from Dick's Sporting Goods in the last twelve months. Similarly, more than 20 percent of respondents of another Statista survey said that they purchase sports apparel, sports shoes and sports equipment or gear from the company's online site.

Athletic footwear is an integral part of the sporting goods market in the United States, with product sales of approximately 34 billion U.S. dollars in 2017. In 2018, almost 60 percent of Americans, aged between 30 and 49 years, bought athletic shoes. The average selling price for athletic footwear stood at around 58.16 U.S. dollars in 2017. The leading companies in the footwear segment are Nike and Adidas with revenues of 21.1 and 10.4 billion U.S. dollars respectively in 2017.

Nike and Adidas are also the leading sporting goods manufacturers worldwide in terms of revenue. Other major sporting goods manufacturers with at least 1.5 billion U.S. dollars in revenue are VF Corp., Under Armour, Puma, Asics, and Mizuno.

Read more

Sporting goods in the United States - Important statistics

You may also be interested in these statistics

The whole topic in one document

Sporting goods in the United States
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

The whole topic in one document

Sporting goods in the United States
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

Retail: Sports, Hobbies, Books & Music in the U.S. 2018

Statista Industry Report - NAICS Code 451
  • first-class preparation of all data relevant to your specific industry
  • including revenue forecasts
  • for more than 60 industries

eServices Report 2019 - Fitness

Statista Digital Market Outlook - Segment Report
  • all essential data on the digital and consumer goods sector
  • available to download in PDF and Excel format for a seamless workflow
  • regularly updated with new forecasts

Hobby Products Report 2018 - Sports equipment

Statista Consumer Market Outlook - Segment Report
  • all essential data on the digital and consumer goods sector
  • available to download in PDF and Excel format for a seamless workflow
  • regularly updated with new forecasts

Recommended statistics

Infographics on the topic

Sporting Goods Industry Infographic - Tide Is Low for Surf & Lifestyle Brands
Americas Most Wanted Sneaker BrandsFitness app acquisitionsThe Sporting Goods Industry

Infographics on the topic

Sporting Goods Industry Infographic - Tide Is Low for Surf & Lifestyle Brands
Americas Most Wanted Sneaker BrandsFitness app acquisitionsThe Sporting Goods Industry

Recommended searches related to Sporting Goods Industry

Recommended searches related to Sporting Goods Industry

More interesting topics from the industry "Sporting Goods"

More interesting topics from the industry "Sporting Goods"

About Statista

Learn more about how Statista can support your business.

Request webinar

Any more questions?

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

Get in touch with us quickly and easily. We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

News
News