E-commerce presence in Brazilian retail 2021, by segment

Published by
Stephanie Chevalier,
May 17, 2023
In 2021, three-quarters of Brazil's top 300 retailers had an e-commerce presence. Three out of ten companies in this ranking were supermarkets with online sales. Fashion, footwear, and sportswear ranked as the second most represented e-commerce segment in the country, with 12.7 percent of the companies. The ranking of the top 300 companies in Brazilian retail was based on the sales generated by each company in 2021. Magazine Luiza ranked as the leading e-commerce retailer in Brazil, with nearly 27 billion Brazilian reals in online sales.

Share of leading retailers in Brazil with e-commerce presence in 2021, by segment

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Release date

February 2023

Region

Brazil

Survey time period

2021

Special properties

considering the 300 highest-grossing retail companies in the country

Supplementary notes

* Figure calculated by Statista based on the data provided by the source.
Numbers have been rounded.

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Overview

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Categories

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Digital channel growth

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Retailers & marketplaces

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Consumption

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Online shopping holidays

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