Sporting Goods in Canada - Statistics & Facts

For Canadians, sports such as hockey and lacrosse are considered an intrinsic part of their culture. While some prefer to watch them, many individuals have grown up playing one or more sports, whether individual or team based. Sporting goods in Canada is therefore a large industry, with more than 4,800 sporting goods stores throughout the country. Such goods can be any item used for sporting activities or exercise, and can include training equipment, sports apparel, shoes or protective gear.


Since 2011, retail sales of sporting goods have remained fairly consistent in Canada, hovering between approximately 4.5 and 4.65 billion Canadian dollars. Among Canada’s leading sports retailers that year were Sport Chek and Sports Experts.

While the annual household expenditure on sports, athletic and recreation equipment was only 166 Canadian dollars in 2014, men and women spent almost as much on athletic footwear that year. Similarly, imports of sports footwear increased to over 200 million U.S. dollars (approximately 277 million Canadian dollars as of December 2015).

The sports apparel market was valued at approximately 2.37 billion Canadian dollars in 2015. With the increasing popularity of athleisure wear in Canada, items such as exercise tights and sweatpants have been making a name for themselves as everyday clothing items. These items were among the leading sports apparel categories, accounting for a 13 percent dollar share of the market. One retailer specializing in up-market leggings and yoga clothing is Canadian brand Lululemon. While the company’s global revenue has continued to increase, their revenue in Canada has dropped almost 50 million U.S. dollars (approximately 68 million Canadian dollars as of February 2016) since 2013.

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