Sporting Goods in Canada - Statistics & Facts

For Canadians, sports such as hockey and lacrosse are considered an intrinsic part of their culture. While some prefer to watch them, many individuals have grown up playing one or more sports, whether individual or team based. Sporting goods in Canada is therefore a large industry, with more than 4,800 sporting goods stores throughout the country. Such goods can be any item used for sporting activities or exercise, and can include training equipment, sports apparel, shoes or protective gear.

Since 2011, retail sales of sporting goods have increased by just over 500 million Canadian dollars, reaching around 5.05 billion Canadian dollars in 2016. Among Canada’s leading sports retailers in 2016 were Sport Chek and Lululemon.

While the annual household expenditure on sports, athletic and recreation equipment was only 147 Canadian dollars in 2016, almost as much was spent on men's athletic footwear that year. In 2017, the trade value of sports footwear imported into Canada reached around 29.08 million U.S. dollars, with Vietnam as the leading country of origin.

With the increasing popularity of athleisure wear in Canada, items such as exercise tights and sweatpants have been making a name for themselves as everyday clothing items. These items were among the leading sports apparel categories, accounting for a 13 percent dollar share of the market. One retailer specializing in up-market leggings and yoga clothing is Canadian brand Lululemon. While the company’s global revenue has continued to increase, their revenue in Canada dropped in 2015, yet has picked itself back up again to reach a peak of just over 490 million U.S. dollars in 2017.

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