Since 2013, retail sales of sporting goods have increased by about 900 million Canadian dollars, reaching around five and a half billion Canadian dollars in 2018. The highest number of sporting and athletic goods manufacturing establishments could be found in the provinces of Ontario and Quebec in 2019.
Close to 60 percent of Canadian consumers bought new sports shoes every few years, while less than three percent purchased a new pair each month. In terms of expense, approximately half of consumers in the country would usually pay anywhere between 80 and 149 Canadian dollars for them. In 2019, the trade value of sports footwear imported into Canada reached about 35 million U.S. dollars, with Vietnam as the leading country of origin.
With the increasing popularity of athleisure wear in Canada, items such as exercise tights and sweatpants have been making a name for themselves as everyday clothing items. When buying athletic apparel, comfort, quality, and price were by far the leading factors Canadians would consider. Some of the country's leading brands included Nike, Lululemon, and Adidas. Lululemon is a Canadian brand that specializes in up-market leggings and yoga clothing. While the company’s global revenue has continued to increase, their revenue in Canada dropped in 2015, yet has picked itself back up again to reach a peak of just under 650 million U.S. dollars in 2019.