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Olympic Virtual Series viewership in selected countries worldwide 2021

Share of consumers who watched the Olympic Virtual Series in selected countries worldwide as of July 2021

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Release date

August 2021



Survey time period

July 2021

Number of respondents


Age group

18 years and older

Method of interview

Online interview

Supplementary notes

*The source specifies that adults from 17 markets were interviewed as part of the survey. The survey sample ranged between 585 and 2,065 respondents for each market.

The survey question was phrased by the source as follows: "This year, the new Olympic Virtual Series was played ahead of the Tokyo Summer Olympic Games. The series was organized by the International Olympic Committee (IOC) featured video game-based competitions in auto racing, baseball, cycling, rowing, and sailing. Did you personally watch any of the Olympic Virtual Series competitions?"

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