Olympic Summer Games total global TV audience in 2008 and 2016 (in billions)*

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Viewers in billions
Beijing 20083.55
London 20123.64
Rio 20163.2

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Description Source More information
The statistic shows the global TV broadcast audience of the Olympic Summer Games in 2008 and 2016. The 2016 Olympic Summer Games in Rio de Janeiro had global audience of approximately 3.2 billion.
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Release date
August 2017
Survey time period
1996 to 2016
Supplementary notes
* Global audience is defined as individuals who have seen at least one minute of coverage. This figure is achieved using modern television audience systems from which it is possible to calculate the net number or percentage of people who have seen a particular piece of a broadcast or series of broadcasts. This section assesses the percentage of the population or potential television audience that consumed television coverage of the specific edition of the Games.

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