Super Bowl TV ratings in the U.S. 1990-2020

TV ratings of the Super Bowl declined for the fourth consecutive year in 2019. The New England Patriots’ victory over the Los Angeles Rams received the joint-lowest household TV rating in the United States since Super Bowl XXXVII in 2003. In 2020, however, the ratings picked up slightly as the Kansas City Chiefs' stunning fourth quarter comeback victory against the San Francisco 49ers scored a rating of 41.6.

Super Bowl ratings the lowest in years

The ratings are compiled by media industry analysts Nielsen, a company that has been measuring television audience patterns in the United States since 1950. The highest Super Bowl rating of all time is 49.1 for the San Francisco 49ers’ triumph over the Cincinnati Bengals in 1982. New England’s sixth Super Bowl win was watched by an average television audience of 98.2 million viewers – the lowest TV viewership of the NFL’s showpiece event since 2008.

The hottest ticket in town

TV viewing figures for the Super Bowl may be falling, but fans continue to attend the event in droves. More than 70,000 spectators watched New England’s triumph in Atlanta in 2019, but that is some way short of the record attendance for the Super Bowl: close to 104,000 fans attended the game in Los Angeles in 1980. Miami is scheduled to host the party in 2020, and it will become the city to have hosted the most Super Bowls.

TV ratings of the Super Bowl in the United States from 1990 to 2020

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

February 2020


United States

Survey time period

1990 to 2020

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Super Bowl"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.