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Major reasons for buying online insurance for the first time in China 2021

Leading reasons for purchasing online insurance for the first time in China in 2021

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Release date

November 2021



Survey time period

August 2021

Number of respondents

3,155 respondents

Age group

20-60 years

Method of interview

Online survey

Supplementary notes

Multiple answers possible.

50 percent of respondents were male and 50 percent were female.

15 percent of respondents were 20-30 years old, 45 percent were 31-40 years old, 30 percent were 41-50 years old, 10 percent were 51-60 years old.

30 percent of respondents lived in tier-1 cities, 33 percent lived in tier-2 cities, 33 percent lived in tier-3 cities and below.

Among all respondents, high-income households accounted for 26 percent, higher-middle income occupied 48 percent, lower-middle income occupied 21 percent and low income represented five percent.

Participants are permanent residents from tier-one to tier-five cities, family wealth products or insurance products regulators, do you use online insurance or need for online insurance, have not participated in a similar study in the three months prior.

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