Insurance purchasing channels in China 2021, by income
In a survey conducted in China in 2021, offline outlets and agents continued to be the most popular sources of buying insurance, with more than 60 percent of respondents confirming this. More than 40 percent of respondents from high-income and higher-middle income groups said they bought insurance through online channels of conventional insurance providers. Meanwhile, over 30 percent of respondents from high-income and higher-middle income clusters said they bought insurance from digital insurance providers.