Most desired destinations for domestic overnight travel in Japan 2023

Published by
Alexandru Arba,
Jun 11, 2024

In a survey conducted in 2023, Hokkaido was the most popular domestic touristic destination in Japan. Hokkaido, which is Japan's northernmost prefecture, and Okinawa, Japan's southernmost prefecture, consistently rank among the most desired domestic tourist locations.

Most popular domestic touristic destinations for overnight travel in Japan in 2023

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Release date

October 2023

Region

Japan

Survey time period

2023

Special properties

leading destinations

Supplementary notes

Respondents were asked about the specific locations they wanted to travel to in the next one or two years. Up to three answers were possible, with the first answer receiving three points, the second answer two points, and the third answer one point. The results were added together and ranked.

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Statistics on " Domestic travel and tourism in Japan "

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Overview

6

Travel characteristics

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Overnight trips

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One-day trips

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Expenditure

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Consumer behavior

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Summer vacation travel

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Topics

Domestic tourism in JapanTravel and tourism industry in JapanHotel industry in JapanOutdoor activities in JapanLeisure travel in Japan
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