Japan's tourism industry - Statistics & Facts

The tourism industry encompasses a wide range of sectors and businesses, including the hospitality sectors of food and accommodation, transportation, travel agencies as well as large parts of the leisure industry. As such, the industry’s growth potential is high and one of the possible drivers for the Japanese economy, reflected in the active efforts of Japan’s government to promote and expand this source of income. Even though domestic tourism in Japan represents the lion's share of the tourism industry's contribution to the gross domestic product, its chances to further prosper is limited and domestic tourist spending has stagnated in recent years. The Japanese outbound travel market, however, of which mainly travel agencies and tour operators benefit, has grown again since 2015. In 2018, almost 19 million people from Japan traveled overseas.

In an effort to further economic growth the country has strongly focused on inbound tourism for the past years, such as the easing of travel visa requirements on various countries or creating more airport landing slots and easier hotel billing codes. Together with a weaker yen making it a less expensive destination for foreigners and the international travel boom, Japan has become more and more popular among visitors from overseas. In 2018, Japan was one of the ten leading countries worldwide, based on international tourism receipts. While the domestic travel market has been relatively stagnant in terms of tourist consumption value, inbound tourism has increased sharply due to an ever-increasing number of inbound tourists, accompanied by a rising value of foreign tourists' spending in Japan.

Although the hotel industry highly benefits from the tourist influx and lodging facilities in popular regions enjoy high occupancy rates, the rising number of visitors also creates problems: intense traffic and overcrowded trains and buses, residents complaining about noise or foreign nationals failing to abide by the local customs (e.g. waste disposal) are just a few challenges the government has to find feasible solutions for. Moreover, major tourist destinations, such as Tokyo, Osaka or Kyoto, are often close to fully booked. To meet the government’s goal of an annual 40 million visitors by 2020, it is important to increase the supply of hotel rooms. In addition, municipalities and cities not yet as popular among visitors but having the capacity to accommodate more people have already taken initiatives to attract more travelers from overseas.

Interesting statistics

In the following 5 chapters, you will quickly find the 25 most important statistics relating to "Travel and tourism industry in Japan".

Travel and tourism in Japan

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Travel and tourism industry in Japan" and take you straight to the corresponding statistics.

Inbound and outbound tourism

Hotel industry

Tourism consumption

Tourist attitudes

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