Familiarity with fitness brands in the U.S. as of April 2022

Published by
Christina Gough,
Oct 24, 2022
As of April 2022, Bowflex was the most familiar fitness brand among survey participants from the United States. Overall, 60.2 percent of participants claimed that they had heard of Bowflex before, whereas Peloton was familiar to 56.3 percent of respondents.

Familiarity with selected fitness equipment brands among consumers in the United States as of April 2022

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Release date

April 2022

Region

United States

Survey time period

March 29 to April 5, 2022

Number of respondents

9,706 respondents

Age group

18 years and older

Method of interview

Online survey

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