Sportsbook brands' share of voice in the UK Q3 2023

Published by Statista Research Department, Oct 23, 2023
In the third quarter of 2023, the sports betting brand with the highest share of voice in the United Kingdom was telegraph.co.uk, accounting for an average of 6.25 percent. Comparatively, according to Pi Datametrics, the company with the lowest share of voice was betway.com, with 1.38 percent.

Leading sports betting brands in the United Kingdom in 3rd quarter 2023, by share of voice

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Release date

September 2023

Region

United Kingdom

Survey time period

Q3 2023

Supplementary notes

¹ Based on 5,454 terms in the following categories through Google UK: American football, cricket, cycling, football, general, golf, greyhounds, horse racing, motor sports, other sports, tennis. Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online.

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