Market share of leading fifteen online sports betting sites in Italy 2019

As of September 2019, Bet365 was the leading company for online sports betting in Italy. According to the study, this group alone held approximately 16 percent of the Italian market, followed by SKS365 (roughly 14 percent) and Snaitech (about 12 percent). Overall, the sector appeared to be rather fragmented, as many companies controlled a similar market share.

Bets from the Boot: the Italian cities with the highest cash inflow

From January to April 2018, Naples recorded the highest cash inflow from virtual sports betting in Italy. Specifically, players from this area generated about 85 million euros from virtual sports betting. That was approximately 50 million euros more than Rome, the second city listed for highest cash inflow. Milan, Turin and Palermo followed, by also recording significant figures. Furthermore, Naples, Rome, and Milan also led the list of the Italian cities with the highest cash inflow from sports betting placed in betting agencies as of September 2019.

Football bets: the leagues that generate the highest betting collection

Football bets is an important segment of sports betting in Italy. In 2018, Serie A was the league that generated the most significant income in this sense. Indeed, in this year the first Italian football league produced approximately 1.4 billion euros of betting collection.