In December 2023, Lottomatica was the leading company for online sports betting in Italy, accounting for roughly 20.6 percent of the market's total gross gaming revenue (GGR). That month, Sisal and Snai followed behind, holding a market share of around 15 percent and 13 percent, respectively.
Bets from the Boot: the Italian cities with the highest GGR
Soccer betting is an important segment of sports betting in Italy. In 2022, Serie A was the soccer league that generated the most significant income in that respect. Overall, the amount wagered for Serie A soccer betting totaled just under two billion euros.
Market share of leading online sports betting operators in Italy in December 2023
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AGIMEG. (January 6, 2024). Market share of leading online sports betting operators in Italy in December 2023 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/685476/market-share-of-online-sports-betting-services-italy/
AGIMEG. "Market share of leading online sports betting operators in Italy in December 2023." Chart. January 6, 2024. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/685476/market-share-of-online-sports-betting-services-italy/
AGIMEG. (2024). Market share of leading online sports betting operators in Italy in December 2023. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/685476/market-share-of-online-sports-betting-services-italy/
AGIMEG. "Market Share of Leading Online Sports Betting Operators in Italy in December 2023." Statista, Statista Inc., 6 Jan 2024, https://www.statista.com/statistics/685476/market-share-of-online-sports-betting-services-italy/
AGIMEG, Market share of leading online sports betting operators in Italy in December 2023 Statista, https://www.statista.com/statistics/685476/market-share-of-online-sports-betting-services-italy/ (last visited September 19, 2024)
Market share of leading online sports betting operators in Italy in December 2023 [Graph], AGIMEG, January 6, 2024. [Online]. Available: https://www.statista.com/statistics/685476/market-share-of-online-sports-betting-services-italy/