Market share of leading online sports betting sites in Italy 2021

As of July 2021, Lottomatica was the leading company for online sports betting in Italy, holding nearly 17 percent of the Italian market. Snaitech and Sisal placed second and third on the ranking, retaining a market share of around 14 percent and 13 percent, respectively. Overall, the sector appeared to be rather fragmented, as many companies controlled a similar market share.

Bets from the Boot: the Italian cities with the highest cash inflow

In 2020, Naples recorded the highest Gross Gaming Revenue (GGR) from virtual sports betting in Italy. The GGR from virtual sports betting in this city amounted to 28 million euros. That was approximately 16.5 million euros more than Rome, which ranked second. Milan followed in the list. Furthermore, Naples, Rome, and Milan also led the ranking of the Italian cities with the highest GGR from sports bets placed in betting agencies in 2020.

Soccer bets: the leagues that generate the highest betting collection

Soccer bets is an important segment of sports betting in Italy. In 2020, Serie A was the league that generated the most significant income in this sense. Overall, the amount wagered for Serie A soccer betting reached around 1.6 billion euros in 2020.