Market share of leading fifteen online sports betting sites in Italy 2020

As of July 2020, Bet365 was the leading company for online sports betting in Italy. This group held approximately 14.1 percent of the Italian market, followed by Snaitech (roughly 13.9 percent) and SKS365 (12.45 percent). Overall, the sector appeared to be rather fragmented, as many companies controlled a similar market share.

Bets from the Boot: the Italian cities with the highest cash inflow

From January to August 2020, Naples recorded the highest Gross Gaming Revenue (GGR) from virtual sports betting in Italy. Specifically, the GGR from virtual sports betting in this city amounted to 19.7 million euros. That was approximately nine million euros more than Rome, which ranked second. Milan followed in the list. Furthermore, Naples, Rome, and Milan also led the list of the Italian cities with the highest GGR from sports bets placed in betting agencies as of August 2020.

Soccer bets: the leagues that generate the highest betting collection

Soccer bets is an important segment of sports betting in Italy. In 2019, Serie A was the league that generated the most significant income in this sense. Indeed, the amount wagered for Serie A soccer betting reached 1.6 billion euros in 2019.