Desired usage of ML and generative AI by commericial leaders 2023

Published by
Bergur Thormundsson,
Feb 22, 2024
Commercial leaders in 2023 feel their organizations should be using machine learning and generative AI often or almost always within their organization. Uniformly no interest was in using these technologies never or rarely.

Extent of which commericial leaders feel their organizations should be using machine learning (ML) or generative artificial intelligence (AI) in 2023

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Release date

May 2023

Region

Worldwide

Survey time period

2023

Special properties

Senior executives in significant global B2B and B2C sales and marketing organizations*

Supplementary notes

This question was phrased by the source as follows: "How much do you think your organization should be using ML/gen AI solutions?"

*Across a wide range of industries and company maturity levels.

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Overview

7

Segment: Business benefits

4

Segment: Business challenges

4

Segment: Employees

6

Special focus: Deployment and infrastructure

5

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Artificial intelligence in businessArtificial intelligence (AI) worldwideArtificial intelligence (AI) use in marketing Artificial intelligence (AI) adoption, risks, and challenges
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