Primary motivation for using wearables in the U.S. 2023

Published by
Conor Stewart,
Dec 6, 2023

In 2023, 31 percent of adults in the United States used wearable fitness or wellness technology because it encouraged them to achieve their fitness goals. Another common reason for using wearable fitness devices is the ability to track health data. Less popular reasons for using wearables were to eat better, sleep better, and mental health tracking.

Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023

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Release date

February 2023

Region

United States

Survey time period

January 23 to 25, 2023

Number of respondents

762 respondents

Age group

18 years and older

Special properties

Adults that own and use a wearable fitness or wellness technology

Method of interview

Online survey

Supplementary notes

The question in the source was worded as: "What is your primary motivation for owning and using wearable fitness or wellness technology?"

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