U.S. car brands: consumer opinion in selected European countries

Among the selected European countries, survey respondents from Portugal have the most favorable perception of American car brands, with 79 percent of them reporting having a very good or somewhat good opinion of these brands. On the other hand, 40 percent of German respondents have a very poor or somewhat poor opinion regarding American car brands, which is the highest among the selected countries.

Share of consumers in selected European countries with a good opinion of car brands from the United States as of July 2023

Characteristic	Share of respondents
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Release date

October 2023

More information

Region

Belgium, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, United Kingdom

Survey time period

June 28, 2023, to July 17, 2023

Number of respondents

9,400 respondents

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original survey question: "Do you have a good or poor opinion of cars of brands from the United States?"

Respondents came from national samples from each country. The quota approach was employed to ensure that the sample was representative of gender and age.

3,000 interviews were done in France and 800 in each of the other countries. The results displayed include respondents who said they had a very good opinion or somewhat good opinion of car brands from the selected region or country.

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