The automotive industry consists of a wide range of companies covering vehicle manufacturing, car designs, and car sales. This variety of sectors within the industry, as well as constant development in terms of vehicle models and features, usually leads to a high supply-demand ratio. Over the past years, the automotive industry has witnessed a steady revenue increase, totaling 32 billion euros in 2021. Thus, it is an undeniably important contributor to the Romanian economy, considering its significant impact on the country’s gross domestic product and labor market.
For several years, Automobile Dacia had the highest revenue in Romania. The manufacturer recorded an annual revenue of 25.7 billion Romanian lei in 2022. Moreover, its brand value amounted to 815 million euros. The Dacia Sandero was the second most sold passenger car in Europe in the last two years, and it is expected to be the same in 2023 since its value for money resonates with buyers as the cost of living crisis continues to hit across Europe.
Dacia
Automobile Dacia, founded in 1966 under the name Uzina de Autoturisme Pitești (UAP), Romania's most famous car manufacturers. The company introduced one of its first car models in 1969 - the Dacia 1300. The design was a big success, exhibited in Paris and Bucharest showrooms. However, in 1999, the Romanian government sold Dacia to Groupe Renault. Thus, it became a brand of the famous Renault-Nissan-Mitsubishi Alliance. Consequently, it is no surprise that France is the most important international market for the Romanian manufacturer.For several years, Automobile Dacia had the highest revenue in Romania. The manufacturer recorded an annual revenue of 25.7 billion Romanian lei in 2022. Moreover, its brand value amounted to 815 million euros. The Dacia Sandero was the second most sold passenger car in Europe in the last two years, and it is expected to be the same in 2023 since its value for money resonates with buyers as the cost of living crisis continues to hit across Europe.
