Europe: share of consumers prepared to buy a car from a European brand by country

According to survey results from July 2023, Italian consumers were the most prepared to purchase a car from a European brand among the countries considered, at 94 percent. On the other hand, 83 percent of respondents from the United Kingdom were prepared to buy a car from a European brand, which was the lowest share among the countries considered.

Share of respondents prepared to buy a car from a European brand in selected European countries, as of July 2023

Characteristic	Yes	No
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Release date

October 2023

More information

Region

North America, Belgium, Asia, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, United Kingdom

Survey time period

June 28 to July 17, 2023

Number of respondents

9,400 respondents

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original survey question: "Would you be prepared to buy a car brand from Europe?"

The data displayed here is made of two subtotals. "Yes" comprises respondents having answered "Yes, definitely" and "Yes, probably" to the survey question. "No" represents respondents having answered "No, probably not" and "No, definitely not" to the survey question.

The quota approach was employed to ensure that the sample was representative of gender and age. 3,000 interviews were conducted in France and 800 in each of the other countries.

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