According to a survey conducted in mainland China and Hong Kong, as of September 2023, over 90 percent of respondents reported that they would probably purchase jewelry bearing elements of traditional Chinese culture or craftsmanship within the next 12 months. By contrast, merely two percent of respondents would definitely not buy jewelry goods in China-Chic style.
Probability of purchasing China-chic jewelry bearing traditional Chinese culture elements in the next one year among consumers in mainland China and Hong Kong as of September 2023
among consumers who had purchased in the previous 24 months or would purchase within the next 12 months any jewelry made of gold, diamond or jade
Method of interview
Online survey
Supplementary notes
Original question: How likely would you buy any jewelry bearing elements of traditional Chinese culture or craftsmanship within the coming 12 months?
"China-chic", also known as "Guochao", is a consumption trend where consumers favor products with Chinese characteristics as well as trendy domestic goods. It is also used as a term to describe products integrated with traditional cultural elements.
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Chow Tai Fook. (October 31, 2023). Probability of purchasing China-chic jewelry bearing traditional Chinese culture elements in the next one year among consumers in mainland China and Hong Kong as of September 2023 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1462808/greater-china-tendency-to-buy-chinese-traditional-jewelry/
Chow Tai Fook. "Probability of purchasing China-chic jewelry bearing traditional Chinese culture elements in the next one year among consumers in mainland China and Hong Kong as of September 2023." Chart. October 31, 2023. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1462808/greater-china-tendency-to-buy-chinese-traditional-jewelry/
Chow Tai Fook. (2023). Probability of purchasing China-chic jewelry bearing traditional Chinese culture elements in the next one year among consumers in mainland China and Hong Kong as of September 2023. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1462808/greater-china-tendency-to-buy-chinese-traditional-jewelry/
Chow Tai Fook. "Probability of Purchasing China-chic Jewelry Bearing Traditional Chinese Culture Elements in The next One Year among Consumers in Mainland China and Hong Kong as of September 2023." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1462808/greater-china-tendency-to-buy-chinese-traditional-jewelry/
Chow Tai Fook, Probability of purchasing China-chic jewelry bearing traditional Chinese culture elements in the next one year among consumers in mainland China and Hong Kong as of September 2023 Statista, https://www.statista.com/statistics/1462808/greater-china-tendency-to-buy-chinese-traditional-jewelry/ (last visited October 10, 2024)
Probability of purchasing China-chic jewelry bearing traditional Chinese culture elements in the next one year among consumers in mainland China and Hong Kong as of September 2023 [Graph], Chow Tai Fook, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1462808/greater-china-tendency-to-buy-chinese-traditional-jewelry/
