Cosmetics industry in the U.S. - statistics & facts

Skincare, hair care, make-up, perfumes, toiletries and deodorants, and oral cosmetics are the main product categories of the cosmetics market. Since the early twentieth century, the production of cosmetics and beauty products has been controlled by a handful of multi-national corporations– L'Oréal, Unilever, Procter & Gamble Co., The Estee Lauder Companies, and Shiseido Company, to name a few. In 2021, North America was considered one of the most important geographic areas for the global cosmetics industry, making up around 26 percent of the cosmetics market in that year.

Different cosmetic segments, different sizes

Within the color cosmetics category in the U.S., eye cosmetics was the most profitable segment. In 2022, about 2.1 billion U.S. dollars were generated from sales of eye cosmetics in the U.S. Meanwhile, facial cosmetics was the second most profitable segment, with a sales revenue of 1.8 billion U.S. dollars. Of the eye cosmetic industry, mascara was the leading product in the U.S. The segment also included eye liner, eye shadow, eyebrow makeup, and eye combos. Besides the eye cosmetic segment, lipstick was also a profitable segment within the cosmetic industry, generating nearly 500 million U.S. dollars in revenue for the lip cosmetics category as of 2022.

Popular brands in the U.S.

Given the size of the cosmetics market in the United States, consumers are faced with nearly unlimited options in terms of which brands to purchase, with several brands standing out as the most popular. According to a 2022 survey, L'Oréal was the leading cosmetics and make-up brand, recognized by 85 percent of online consumers in the United States. Ranking second was COVERGIRL, which accounted for a brand awareness of 80 percent. Based on retail sales, chain beauty store Ulta Beauty was the leading health and beauty retailer in the U.S. In 2021, Ulta generated approximately 8.6 billion U.S. dollars in retail sales, whereas Sephora’s retail sales reached a total of over six billion U.S. dollars. In recent years, e-commerce has played a greater role in the U.S. cosmetics industry. The share of online health and personal care sales as a percentage of total retail e-commerce sales was projected to increase from around nine percent in 2017 to nearly 11 percent in 2025. As of July 2022, ulta.com was the most popular beauty retailer website in the North American country, with approximately 70.8 million monthly website visits. It was followed by sephora.com and urbandecay.com.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Largest segment of the cosmetics market: Skincare

Growth rate of the global cosmetics market: 8%

Leading beauty manufacturer worldwide: L'Oréal

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Revenue of the cosmetics market worldwide from 2015 to 2028 (in billion U.S. dollars)

Cosmetics & Personal Care

Revenue of the cosmetics industry worldwide 2015-2028

Revenue of the cosmetic and beauty industry in the United States from 2002 to 2022 (in billion U.S. dollars)

Cosmetics & Personal Care

Revenue of the cosmetic & beauty industry in the U.S. 2002-2022

Revenue of the leading 10 beauty manufacturers worldwide in 2022 (in billion U.S. dollars)

Cosmetics & Personal Care

Revenue of the leading 10 beauty manufacturers worldwide 2022

Recommended statistics

Global overview

Premium Statistic Revenue of the beauty & personal care industry worldwide 2015-2028
Revenue of the beauty & personal care industry worldwide 2015-2028
Revenue of the beauty & personal care market worldwide from 2015 to 2028 (in million U.S. dollars)
Premium Statistic Revenue of the cosmetics industry worldwide 2015-2028
Revenue of the cosmetics industry worldwide 2015-2028
Revenue of the cosmetics market worldwide from 2015 to 2028 (in billion U.S. dollars)
Premium Statistic Revenue of the global cosmetics market 2022, by segment
Revenue of the global cosmetics market 2022, by segment
Revenue of the cosmetics market worldwide in 2022, by segment (in billion U.S. dollars)
Basic Statistic Growth rate of the global cosmetics market 2004-2022
Growth rate of the global cosmetics market 2004-2022
Annual growth of the global cosmetics market from 2004 to 2022
Premium Statistic Revenue of the leading 10 beauty manufacturers worldwide 2022
Revenue of the leading 10 beauty manufacturers worldwide 2022
Revenue of the leading 10 beauty manufacturers worldwide in 2022 (in billion U.S. dollars)
Premium Statistic Global color cosmetics contract manufacturers 2022, by country
Global color cosmetics contract manufacturers 2022, by country
Number of contract manufacturers of color cosmetics worldwide as of November 2022, by country

U.S. market

Premium Statistic Revenue of the cosmetics industry in the U.S. 2015-2028
Revenue of the cosmetics industry in the U.S. 2015-2028
Revenue of the cosmetics market in the United States from 2015 to 2028 (in million U.S. dollars)
Premium Statistic Revenue of the cosmetics market in the United States 2022, by segment
Revenue of the cosmetics market in the United States 2022, by segment
Revenue of the cosmetics market in the United States in 2022, by segment (in million U.S. dollars)
Basic Statistic Health and personal care store sales in the U.S. 1992-2022
Health and personal care store sales in the U.S. 1992-2022
Health and personal care store sales in the United States from 1992 to 2022 (in billion U.S. dollars)
Basic Statistic Per capita sales in health and personal care stores in the U.S. 2000-2021
Per capita sales in health and personal care stores in the U.S. 2000-2021
Per capita sales in health and personal care stores in the United States from 2000 to 2021 (in U.S. dollars)
Premium Statistic Consumer Price Index of personal care products in the U.S. 1980-2022
Consumer Price Index of personal care products in the U.S. 1980-2022
U.S. city average Consumer Price Index (CPI) for personal care products in the United States from 1980 to 2022
Premium Statistic Consumer Price Index of cosmetics and perfumes in the U.S. 1980-2022
Consumer Price Index of cosmetics and perfumes in the U.S. 1980-2022
U.S. city average Consumer Price Index (CPI) for cosmetics and perfume preparations in the United States from 1980 to 2022
Premium Statistic U.S. household expenditure on cosmetics, perfume and bath products 2010-2022
U.S. household expenditure on cosmetics, perfume and bath products 2010-2022
Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2010 to 2022 (in U.S. dollars)
Premium Statistic Changes in personal care spending among consumers in the U.S. 2022
Changes in personal care spending among consumers in the U.S. 2022
Changes in personal care spending among consumers in the United States in June and October 2022

Segments

Premium Statistic U.S. prestige beauty industry sales 2010-2022
U.S. prestige beauty industry sales 2010-2022
Dollar sales of the prestige beauty industry in the United States from 2010 to 2022 (in billion U.S. dollars)
Premium Statistic U.S. hair coloring dollar sales 2022
U.S. hair coloring dollar sales 2022
Hair coloring dollar sales in the United States in 2022 (in million U.S. dollars)
Premium Statistic U.S. skin care sales 2022, by segment
U.S. skin care sales 2022, by segment
Skin care sales in the United States in 2022, by segment (in million U.S. dollars)
Premium Statistic U.S. cosmetics sales 2022, by segment
U.S. cosmetics sales 2022, by segment
Color cosmetics sales in the United States in 2022, by segment (in billion U.S. dollars)
Premium Statistic U.S. eye cosmetic sales 2022, by segment
U.S. eye cosmetic sales 2022, by segment
Eye cosmetic sales in the United States in 2022, by segment (in million U.S. dollars)
Premium Statistic U.S. lip cosmetic sales 2022 by segment
U.S. lip cosmetic sales 2022 by segment
Lip cosmetic sales in the United States in 2022, by segment (in million U.S. dollars)

Leading companies

Premium Statistic Net sales of Procter & Gamble in the U.S. 2014-2023
Net sales of Procter & Gamble in the U.S. 2014-2023
Net sales of Procter & Gamble in the United States from 2014 to 2023 (in billion U.S. dollars)
Premium Statistic Net sales of Ulta Beauty U.S. 2011-2022
Net sales of Ulta Beauty U.S. 2011-2022
Net sales of Ulta Beauty in the United States from 2011 to 2022 (in billion U.S. dollars)
Premium Statistic Net sales of Estée Lauder worldwide 2010-2023, by region
Net sales of Estée Lauder worldwide 2010-2023, by region
Net sales of Estée Lauder worldwide from 2010 to 2023, by region (in million U.S. dollars)
Premium Statistic Net revenue of Coty Inc. worldwide 2012-2022
Net revenue of Coty Inc. worldwide 2012-2022
Net revenue of Coty Inc. worldwide from 2012 to 2022 (in million U.S. dollars)
Premium Statistic Global net sales of IFF 2010-2022
Global net sales of IFF 2010-2022
Net sales of International Flavors & Fragrances Inc. (IFF) worldwide from 2010 to 2022 (in million U.S. dollars)

Manufacturers

Premium Statistic Personal care contract manufacturers U.S. 2022, by state
Personal care contract manufacturers U.S. 2022, by state
Number of contract manufacturers of personal care products in the United States as of November 2022, by state
Premium Statistic Personal care contract manufacturers U.S. 2022, by category
Personal care contract manufacturers U.S. 2022, by category
Number of contract manufacturers of personal care products in the United States as of November 2022, by product category
Premium Statistic Hair care contract manufacturers U.S. 2022, by state
Hair care contract manufacturers U.S. 2022, by state
Number of contract manufacturers of hair care products in the United States as of November 2022, by state
Premium Statistic Hair care contract manufacturers U.S. 2022, by category
Hair care contract manufacturers U.S. 2022, by category
Number of contract manufacturers of hair care products in the United States as of November 2022, by product category
Premium Statistic Color cosmetics contract manufacturers U.S. 2022, by category
Color cosmetics contract manufacturers U.S. 2022, by category
Number of contract manufacturers of color cosmetics in the United States as of November 2022, by product category

Consumer behavior

Premium Statistic Average monthly spend on beauty products online in the U.S. 2021
Average monthly spend on beauty products online in the U.S. 2021
Average monthly spend on beauty products purchased online in the United States in 2021
Premium Statistic Leading purchase channels for beauty shoppers in the U.S. 2022
Leading purchase channels for beauty shoppers in the U.S. 2022
Leading purchase channels for beauty shoppers in the United States in 2022
Premium Statistic Leading purchase channels for skin care shoppers in the U.S. 2022
Leading purchase channels for skin care shoppers in the U.S. 2022
Leading purchase channels for skin care shoppers in the United States in 2022
Premium Statistic Brand loyalty among beauty shoppers in the U.S. 2022
Brand loyalty among beauty shoppers in the U.S. 2022
Brand loyalty among beauty supplies shoppers in the United States in 2022
Premium Statistic Most popular skincare and cosmetics brands among women in the U.S. Q2 2023
Most popular skincare and cosmetics brands among women in the U.S. Q2 2023
Most popular skincare and cosmetics brands among women in the United States in the 2nd quarter of 2023
Premium Statistic Most popular skincare and cosmetics brands among men in the U.S. Q2 2023
Most popular skincare and cosmetics brands among men in the U.S. Q2 2023
Most popular skincare and cosmetics brands among men in the United States in the 2nd quarter of 2023
Premium Statistic Most popular hair care brands among men in the U.S. Q2 2023
Most popular hair care brands among men in the U.S. Q2 2023
Most popular hair care brands among men in the United States in the 2nd quarter of 2023
Premium Statistic Most popular hair care brands among women in the U.S. Q2 2023
Most popular hair care brands among women in the U.S. Q2 2023
Most popular hair care brands among women in the United States in the 2nd quarter of 2023

Demographics

Premium Statistic Beauty consumers who value diversity and inclusion in beauty brands in the U.S. 2021
Beauty consumers who value diversity and inclusion in beauty brands in the U.S. 2021
Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation
Premium Statistic Beauty shoppers who look for sustainable products in the U.S 2021
Beauty shoppers who look for sustainable products in the U.S 2021
Share of beauty shoppers who search for sustainable products in the United States in 2021, by generation
Premium Statistic Are you swayed by influencers to buy beauty products?
Are you swayed by influencers to buy beauty products?
Impact of influencers on beauty shoppers in the United States in 2021, by generation
Premium Statistic Most popular skincare products among shoppers in the U.S. 2022, by generation
Most popular skincare products among shoppers in the U.S. 2022, by generation
Most popular skincare products among beauty shoppers in the United States in 2022, by generation
Basic Statistic Most common skin concerns among U.S. skin care shoppers 2022
Most common skin concerns among U.S. skin care shoppers 2022
Most common skin concerns when shopping for skin care products in the United States in 2022, by generation
Basic Statistic Skincare shoppers looking for specific ingredients in the U.S. 2022, by generation
Skincare shoppers looking for specific ingredients in the U.S. 2022, by generation
Do you look for specific ingredients when purchasing skin care products?
Premium Statistic Leading beauty shops among Gen Z in the U.S. 2022
Leading beauty shops among Gen Z in the U.S. 2022
Leading beauty shopping destinations among Gen Z in the United States in 2022
Premium Statistic Leading cosmetics brands among Gen Z in the U.S. 2022
Leading cosmetics brands among Gen Z in the U.S. 2022
Leading cosmetics brands among Gen Z in the United States in 2022
Basic Statistic Leading considerations when buying beauty/grooming products for U.S. Gen Z 2021
Leading considerations when buying beauty/grooming products for U.S. Gen Z 2021
Most influential factors when choosing beauty and grooming products to buy among Gen Z in the United States in 2021

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Key figures

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