Based on retail sales, chain beauty store Ulta Salon, Cosmetics & Fragrance was one of the leading health and beauty retailer in the U.S. In 2017, Ulta generated approximately 5.88 billion U.S. dollars in retail sales. In that year, Sephora’s retail sales reached a total of 5.87 billion U.S. dollars. In recent years, e-commerce has played a greater role in the U.S. cosmetics industry. The share of online health and personal care sales as a percentage of total retail e-commerce sales was projected to increase from 9.3% in 2017 to 9.7% in 2023. In the first quarter of 2018, Amazon's cosmetics category sales increased 20 percent compared to the previous year.
Given the size of the cosmetics market in the United States, consumers are faced with nearly unlimited options in terms of which brands to purchase, with several brands standing out as among the most popular. According to a 2018 survey, on social media, Kylie Cosmetics had the highest user engagement with 329.77 million actions. Ranked second was Huda Beauty which accounted for 323 million cross-platform actions.
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In the following 5 chapters, you will quickly find the 39 most important statistics relating to "Cosmetics Industry in the U.S.".