Cosmetics industry in the U.S. - statistics & facts
Skincare, hair care, make-up, perfumes, toiletries and deodorants, and oral cosmetics are the main product categories of the cosmetics market. Since the early twentieth century, the production of cosmetics and beauty products has been controlled by a handful of multi-national corporations– L'Oréal, Unilever, Procter & Gamble Co., The Estee Lauder Companies, and Shiseido Company, to name a few. In 2021, North America was considered one of the most important geographic areas for the global cosmetics industry, making up around 26 percent of the cosmetics market in that year.
Given the size of the cosmetics market in the United States, consumers are faced with nearly unlimited options in terms of which brands to purchase, with several brands standing out as the most popular. According to a 2022 survey, L'Oréal was the leading cosmetics and make-up brand, recognized by 85 percent of online consumers in the United States. Ranking second was COVERGIRL, which accounted for a brand awareness of 80 percent. Based on retail sales, chain beauty store Ulta Beauty was the leading health and beauty retailer in the U.S. In 2021, Ulta generated approximately 8.6 billion U.S. dollars in retail sales, whereas Sephora’s retail sales reached a total of over six billion U.S. dollars. In recent years, e-commerce has played a greater role in the U.S. cosmetics industry. The share of online health and personal care sales as a percentage of total retail e-commerce sales was projected to increase from around nine percent in 2017 to nearly 11 percent in 2025. As of July 2022, ulta.com was the most popular beauty retailer website in the North American country, with approximately 70.8 million monthly website visits. It was followed by sephora.com and urbandecay.com.
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Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.