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Statistics & Facts on the Coca-Cola Company
Everyone has heard of Coca-Cola, and you would be hard pressed to find somebody who was unable to recognize the iconic white lettering against the bright red background of this global brand. Various sources cite Coca-Cola as a billion dollar brand and that is not surprising, when one considers it was rated by Interbrand as one of the most valuable brands in 2016, based on a brand value amounting to 73.1 billion U.S. dollars.
The Coca-Cola Company is a global key player in the beverage industry. The firm comprises the corporate division, headquartered in Atlanta, GA, and about 300 bottling partners worldwide. According to its most recent annual report from 2016, Coca-Cola's net operating revenue amounted to 41.86 billion U.S. dollars. The North American segment brought in about 15.4 percent of the global revenue in that year.
In the U.S., the Coca-Cola Company held a market share of 42.5 percent in the soft drink segment in 2015. The company’s four leading carbonated soft drinks brands in the U.S. were Coke, Diet Coke, Sprite, and Fanta. The Coca-Cola Classic brand itself, held a market share of 17.7 percent in the United States in 2015.
Coca-Cola Company - Important statistics
- 1. Global overview
- 2. Global market shares
+Market share of leading carbonated beverage companies worldwide 2015- +Market share of leading sports/energy drinks companies worldwide 2015
- +Market share of leading fruit/vegetable juice companies worldwide 2015
- +Market share of leading bottled water companies worldwide 2015
- +Market share of leading ready-to-drink tea companies worldwide 2015
- 3. Overview U.S.
- +U.S. leading beverage brands 2015, based on CRP
- Most valuable corporate brands in the U.S. in 2015
- +Leading vendors of still water in the U.S. 2017
- +Leading LRB companies in the U.S. 2015, based on volume share
- +Market share of leading CSD companies in the U.S. 2004-2015
- +Leading U.S. CSD companies 2015, based on volume share
- 4. Company facts
- +Revenue and financial key figures of Coca-Cola 2009-2016
- Coca-Cola Company's net operating revenues worldwide 2007-2016
- Revenue distribution of the Coca-Cola Company worldwide by operating segment 2016
- +Coca Cola Company: global beverage sales volume growth 2016, by type
- +Coca-Cola's global workforce 2007-2016
- +Coca-Cola Company's market share in the U.S. 2004-2015
- 5. Brand facts
- 6. Advertising spending
- 7. Consumption
- +Per capita consumption of soft drinks of the Coca-Cola company by country 1991-2012
- +Consumers of Coca-Cola Classic in the U.S. 2016
- +Consumers of Sprite in the U.S. 2016
- +Diet Sprite Zero consumption: consumers of Diet Sprite Zero in the U.S. 2016
- +Consumers of Fanta in the U.S. 2016
- +Coca-Cola Zero consumption: consumers of Coca-Cola Zero in the U.S. 2016
- +Consumers of PowerAde in the U.S. 2016
- 8. Sustainability
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