Top technologies for travel agencies worldwide 2023

A 2023 global survey examined which technologies were expected to have the biggest impact on leisure travel agencies over the next 12 months. Data analytics was predicted to have the biggest impact on such companies in the coming year, with 43 percent of respondents stating that this was the case.

Technologies expected to make the biggest impact for leisure travel agencies worldwide in the next 12 months as of 4th quarter 2023

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Release date

April 2024

More information

Region

Worldwide

Survey time period

Q4 2023

Number of respondents

150 respondents

Special properties

senior leaders of leisure travel agencies that are involved in technology investment; figures refer to travel agencies that deal directly with the public and exclude online travel agencies (OTAs) and business travel agencies (BTAs)

Supplementary notes

The countries involved in the study included Brazil, China, France, Germany, India, Mexico, South Korea, the United Arab Emirates, the United Kingdom, and the United States.

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