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Tripadvisor - statistics & facts

Tripadvisor is an American internet-based travel company headquartered in Needham, Massachusetts. Its branded sites and forums operate as online travel guides offering free user generated reviews of travel-related content. Founded in 2000, Tripadvisor has grown to become one of the most popular travel destination and accommodation websites in the United States. As of 2020, Tripadvisor’s total number of user reviews and opinions reached 884 million, covering listings for restaurants, hotels, vacation rentals, and attractions.

Tripadvisor’s revenue and the impact of COVID-19

Tripadvisor, Inc. operates several travel brands that include: Cruise Critic, TheFork, Jetsetter, HouseTrip, and Viator. The company currently maintains a global online presence across the world, from Europe to the Pacific, with the majority of its revenue coming from the United States. In 2020, the onset of the coronavirus (COVID-19) pandemic had severe impacts on the global travel industry as travelers were forced to stay home in efforts to prevent the spread of the virus. Tripadvisor’s revenue across all segments reflected this impact in 2020, when the total revenue per segment dropped by over half its value from the previous year. However, in spite of the reduction in revenue due to COVID-19, Tripadvisor was by far the most visited travel and tourism website worldwide as of 2021.

The rise of online travel media

With the growing number and diversity of global internet users who post reviews online, many travelers are now getting travel inspiration directly from the internet. In a 2020 survey, the second most common source of domestic travel inspiration in the United States came from online media. As an online travel agent, Tripadvisor is used by many consumers interacting with online travel media. In the United States, over 10 percent of respondents to a survey of accommodation brands booked in the past 12 months, indicated that they booked an accommodation through Tripadvisor. The company relies on anonymous online reviews, which have been highly effective at shaping consumer opinion. In a 2020 survey to determine how online customer reviews affected opinions of local business, a majority of respondents indicated that both positive and negative reviews influence their decision to use a business. Additionally, over three quarters of respondents indicated that online reviews were as trusted as personal recommendations from friends and family.

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Tripadvisor

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Tripadvisor's website

Online travel market in the U.S.

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