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Online giving - impact on annual revenue when switched to offline giving

Published by Statista Research Department, May 1, 2011
The statistic shows the change in revenue from 2009 to 2010 for donors acquired online in 2009 who continued to donate online and who switched to offline donations by original gift level. In 2010, revenue for donors who originally donated between 10 and 14 U.S dollars and continued to donate online increased by 10 U.S. dollars, while donors who switched to offline giving only increased by 8 U.S. dollars.

Impact on revenue from original online donors when switched to offline giving in 2010, by gift level (in U.S. dollars)

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Source

Use Ask Statista Research Service

Release date

May 2011

Region

United States

Survey time period

June 2006 - December 2010

Number of respondents

28 major national nonprofit organizations

Method of interview

Online survey

Supplementary notes

Analysis restricted to single-donation donors, which make up 82 percent of annual donors.

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