Elections 2012 - total spending of Obama and Romney, by category

Total spending of Barack Obama and Mitt Romney in the 2012 elections as of October 2012, by major category (in million U.S. dollars)

Elections 2012 - total spending of Obama and Romney, by category This graph shows the total spending numbers in the upcoming U.S. 2012 elections between Barack Obama and Mitt Romney, by major category. The data includes money by DNC and RNC, campaign, super PACs, and other sources that don't have to disclose their fundraising. Obama outspent Romney on advertising as of October 2012, having spent about 458 million U.S. dollars on ads.
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Total spending of Barack Obama and Mitt Romney in the 2012 elections as of October 2012, by major category (in million U.S. dollars)

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ObamaRomney
Advertising457.6356.8
Mail85.5123.9
Payroll95.148
Fundraising81.890.7
Administration45.820.8
Travel24.131.4
Polling27.811.9
Consult.1221.1
Lists16.39
Events13.95.6
ObamaRomney
Advertising457.6356.8
Mail85.5123.9
Payroll95.148
Fundraising81.890.7
Administration45.820.8
Travel24.131.4
Polling27.811.9
Consult.1221.1
Lists16.39
Events13.95.6
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This graph shows the total spending numbers in the upcoming U.S. 2012 elections between Barack Obama and Mitt Romney, by major category. The data includes money by DNC and RNC, campaign, super PACs, and other sources that don't have to disclose their fundraising. Obama outspent Romney on advertising as of October 2012, having spent about 458 million U.S. dollars on ads.
Show more
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