The leading airlines worldwide in 2017, ranked by brand value (in million U.S. dollars)

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Brand value in million U.S. dollars
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About This Statistic

The statistic shows the leading airlines in 2017, based on brand value. As of February 2017, American Airlines' brand value stood at around 9.8 billion U.S. dollars.

The leading airlines worldwide in 2017, ranked by brand value

After ranking first place in the last five years, Emirates' brand value fell to almost 6.1 billion U.S. dollars and raking only fifth place in 2017. The company was founded in 1985 in Dubai and is a subsidiary of the Emirates Group. In the fiscal year of 2015/2016, Emirates Airlines carried just under 52 million passengers and around 2.5 million metric tons of cargo. In response to passenger traffic growth, the carrier has been adding a large number of new models to its fleet. The Airbus Group provided Emirates with 106 jets, including 55 A380 aircraft between January and November 30, 2014.

The company’s major competitors include Delta Air Lines, American Airlines, United Airlines of the United States, and new rivals are on the horizon: The market share of low-cost carriers and regional airlines such as Ireland’s Ryanair is on the rise. These companies have revolutionized the commercial airline business with the introduction of innovative low-fare business models, which are attracting a growing customer base. Thanks to improved customer service and a fall in oil prices, Ryanair’s 2015 full-year post-tax profits amounted to almost 867 million euros.

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