U.S. breakdown of OTC market by major segment 2022 estimates

Published by
Matej Mikulic,
Sep 11, 2023
With revenues totaling approximately 10.7 billion U.S. dollars, the cough and cold remedies segment is the largest segment in the U.S. OTC market, as of 2023. This statistic shows the estimated distribution of the OTC (over-the-counter) market in the United States, by major segment.

Estimated distribution of the U.S. over-the-counter (OTC) market in 2022, by major segment (in billion U.S. dollars)

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Release date

September 2023

Region

United States

Survey time period

as of September 2023

Supplementary notes

All values are estimates and rounded.
Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

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